The photoisomerization effect on new chalcone derivative is reported. The synthesized chalcone was characterized by different spectral analysis such as1H-NMR,13C-NMR, FTIR, LCMS and UV/Vis. It revealed the photoisomerization effect in solution, theE-Zisomerization occurred around 60sec, whereasZ-Eisomerism occurred at 0min. This chalcone derivative is more useful in fabrication of permanent optical storage devices.
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