The research study was carried out in South Konkan region of Maharashtra during year 2017-18 by following the simple random sampling of 100 respondents from 20 villages of two districts namely Ratnagiri and Sindhudurg and 50 intermediaries were selected from study area. The data was elicited through personal interview method. The findings revealed that, the average quantity of alphonso mango passed by the average individual farmers through channel-I was 23.02 q, channel-II, 63.09 q, channel-III 9.16q, channel-IV 5.93q, channel-V 7.89q in the study area. In channel-I the total post-harvest losses in alphonso mango was found to be 27.88 per cent, in channel-II 25.41 per cent, in channel-III 7.07 per cent, in channel-IV, 15.63 per cent and channel-V 22.31 per cent. The average overall post-harvest losses in alphonso mango from field level to marketing level including all marketing operations estimated to 32.29 per cent. In monetary term, at individual farmer level, the total of Rs. 1.37 lakh had been estimated as post-harvest losses, out of that Rs. 0.46 lakh losses were accounted at field level of individual farmer and Rs. 0.91 lakh of losses were accounted at performing various marketing activities. In case of average marketing intermediaries' level, the total loss in alphonso mango accounted to Rs. 1.99 lakh and out that Rs. 1.53 lakh was loosed during marketing activities.
An attempt has been made to study the price spread, marketing efficiency and constraints in marketing of mango in South Konkan region of Maharashtra. Primary data were collected from various stakeholders constituting 100 farmers and 50 intermediaries in various channels. Five marketing channels of Alphonso were identified in study area. Intermediaries like retailer, wholesaler, wholesalercum commission agent and village merchant took more profit margins in channel I, II, III, and IV compared to channel V. The marketing efficiency was higher in channel V (11.00) and poor marketing efficiency was found in the channel I and II. From the result it showed that the movement of mango from farmers to consumer at lowest cost consistent in channel V which benefit both farmers and consumer. The major constraints faced by farmers in marketing of mango were high fluctuation in market price (91.00%), poor roads and unavailability of transport facility in time (83.00%), low price to mangoes (80.00%), and high transport cost (65.00%), high cost of packaging material (63.00%), late fruiting result in less price (61.00%) and dependent on intermediaries (60.00%).
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