This long-lasting volatility in the stock market since the global financial crisis has been disappointing issue for the retail investors to invest in equity markets. Due to high volatility, new clients are scared to burn their fingers and existing investors are uncomfortable in roiling their portfolios.
The main aim of this empirical study is to examine the mobile banking usage intention among the youth customers of public and private sector banks in India. Research Methodology: The empirical research design was adopted by employing survey method to collect responses from target population through convenience sampling method. The primary data collected were subjected to analysis using SPSS Version 23.0 and the statistical tools such as, percentage analysis, Correlation analysis, Factor analysis and multiple regression analysis. Major Findings: Statistical evidences exhibit that mobile banking usage intention variables have been reduced to five independent factors namely, Convenience Factor (CF), Benefits Factor (BF), Deliberation Factor (DF), Safety Factor (SF) and Trust Factor (TF) in their order of dominance and occupational status is most significant influence of total mobile banking usage intention, followed by major source to information about mobile banking service.
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