In highly complex linear problems dealing with uncertainty, FCM are used to aid decision making. In multi criteria decision making (MCDM), intuitionistic fuzzy sets have been employed whereas interval valued intuitionistic fuzzy cognitive Maps are used in business decision making because of the increasing complexity of business environment. But IFS are mainly employed in MCDM. A new MCDM technique called combinative distance based assessment (CODAS) helps us to choose the alternative having the largest Euclidean and hamming distances from the negative ideal point. In this paper, a new integrated approach of combined FCM and multi criteria decision making-CODAS with IVIFCM. In order to find the effectiveness of the developed model, it is applied in the consumers perception of choice towards the selection of branded mobile phones.