Recent psychological and neuroimaging studies on altruism–egoism dilemmas have promoted our understanding of the processes underlying altruistic motivation; however, little attention has been paid to the egoistic counter-dynamics that prompt hesitancy to help. These counter-dynamics may involve the construction of reasons not to help based on contextual elaboration and explain individual differences in the tendency to help others in daily life. In this functional magnetic resonance imaging (fMRI) study, we explored the neural correlates of altruism–egoism dilemmas during empathy-driven helping decisions, with particular attention to the counter-dynamics related to individual helping tendency traits. We used two context-rich helping decision scenarios. In the empathy dilemma (Emp) scenario, empathy-driven motivation to help a poor person was associated with a cost, whereas in the economic dilemma (Eco) scenario, self-beneficial motivation to help a non-poor person was associated with a cost. Our results showed activation of the right anterior prefrontal cortices, supramarginal gyrus, and posterior cingulate cortex (PCC) for the altruism–egoism dilemma (i.e., Emp > Eco). A significant negative effect of the helping tendency trait score was observed on PCC activation; interestingly, this effect was observed for both Emp and Eco dilemmas. The identified neural correlates of altruism–egoism dilemmas appear to be related to the construction of decision reasons based on contextual elaboration in naturalistic situations. In contrast to the classical view, our results suggest a two-stage model that includes an altruistic helping decision followed by counter-dynamics to determine the individual helping tendency.
Coronavirus disease 2019 (COVID-19) has dramatically changed people’s behavior, to prevent infection and overcome the general adversity caused by the implementation of infection-prevention measures. Here, we investigated the main coping-behavior and risk-perception factors, and the underlying psychological mechanisms (e.g., psychobehavioral characteristics) of coping behavior. We recruited 2,885 Japanese participants (1,524 women, ages 20–91 years). First, we identified four coping-behavior factors (two related to infection and two related to general adversity) and three risk-perception factors (one related to medical aspects and two related to society). Second, we demonstrated that infection prevention was promoted by female sex and etiquette in the Power to Live scale. General-adversity coping behavior was facilitated by shortages of daily necessities. Thus, we identified four parsimonious coping-behavior factors, as well as the risk-perception factors and demographic and psychobehavioral characteristics that influenced them. These results will benefit strategic approaches to optimize the social response to the pandemic.
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