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The present study aims to investigate the decision patterns and action orientations of seven farm families regarding the development of their farm. The results led to the hypothesis that the development strategies in farm-family businesses strongly depend on the lived role model. Farm families with a role model in which the roles within the family are rigidly allocated concentrate on traditional agricultural production, as it used to be, and show distance from innovations. Farm families with a flexible role model (the roles within the family are negotiated according to interests and abilities and the potentials of women are integrated and honoured) behave future-oriented. These farm families either constantly develop themselves, tackling the challenges of technical, economic, and ecological developments in the agrarian sector, or come to a successive withdrawal from agriculture.
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