This paper extends previous literature reviews focusing on fundraising and the mechanisms motivating charitable giving. We analyze 187 experimental research articles focusing on fundraising, published in journals across diverse disciplines between 2007-2019. Interest in studying fundraising spans many disciplines, each of which tends to focus on different aspects, supporting earlier claims that fundraising has no single academic “home.” Most of the literature focuses on two key areas: the philanthropic environment in which fundraising occurs, largely focused on potential donors’ experiences, preferences, and motivations; and testing fundraising tactics and techniques that result in different behavior by potential donors. More than 40% of the experiments were published in Economics journals. Correspondingly, topics such as warm glow and mechanisms such as lotteries, raffles, and auctions are well represented. Experimental studies largely omit the practical and the ethical considerations of fundraisers and of beneficiaries. For instance, studies focusing on the identified victim phenomenon often stereotype beneficiaries in order to foster guilt among donors and thereby increase giving. We identify several opportunities for research to examine new questions to support ethical and effective fundraising practice and nonprofit administration.

This study explores the choices fundraisers make in crafting letters to acquire new donors for a human services organization, and whether the type of client served affects those choices. We use an experiment to control for organizational differences, and code the resulting letters written for elements identified in theory and practice, then perform an exploratory factor analysis to find patterns of co‐occurring variables. Writers tended to focus either on the quality of the organization or the unmet need in the community, but not both. Two of the factors, Universalism and Security, describe distinct personal value constructs that may reflect the preferences of the writer or the presumed preferences of the reader. Compared to participants writing for an older adult client base, participants writing for clients with mental illness were less likely to use a negative frame, more likely to use statistical evidence, and used lower expectations in describing successful client outcomes. Within letters, clients were described using three patterns: by describing a stranger who is worth helping because of intrinsic attributes; by describing a stranger who is worth helping because of their relationships within the social order; by describing the client group using facts and statistics, rather than an emotionally compelling story narrative.

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While nonprofit accountability literature recognizes many stakeholders, even theoretically grounded approaches to fundraising ethics tend to focus more narrowly on donors, organizations, and their missions. This paper draws on business ethics scholarship by proposing a stakeholder management approach to ethics in fundraising. This approach foregrounds intentional examination of the multiple stakeholders in the fundraising process: the organization; its donors; current beneficiaries; the broader population within the issue; the fundraisers themselves; and the community. Following stakeholder theory, ethical fundraising activities must align with the charitable mission of the organization, and take into account the legitimate interests of those groups and individuals who can affect, or be affected by, its activities. The process of intentionally identifying, prioritizing, mapping claims, engaging with, and monitoring stakeholders offers fundraisers, nonprofit executives, and members of governing and advisory boards a pragmatic means of aligning fundraising efforts with the mission, values, and long‐term strategy of their organizations.

With an increasingly global world and the migration of diverse populations, nurse faculty have opportunities to learn and share varied perspectives through involvement internationally in research, teaching, and practice. The National League for Nursing (NLN) joins with the World Health Organization and the International Council of Nurses to promote international nursing standards. One way in which nursing faculty can contribute to this goal is by pursuing international education, research, and service as a Fulbright scholar. The NLN Faculty Preparation for Global Experiences Toolkit complements resources offered through the Fulbright program in the preparation of a competitive Fulbright application.

This paper examines interpretivism as an approach for researching fundraising practice as context and practice specific. In doing so, it highlights the agency of fundraisers and extends critical analysis of fundraising practice and its broader implications in ways that the dominant positivistic, functionalist literature does not. Building on previous comparisons of positivist and interpretivist approaches, we consider two fundraising studies, and benefits and challenges of using an interpretivist approach.These observations highlight both the complexity and messiness of interpretivist studies, and of the fundraising process. The paper concludes by discussing how these challenges can be managed through analytical iteration, adjustment, and pragmatism throughout the research process; while advocating for including more critical and dialectic approaches to research fundraising and fundraisers' broader practice.

This study builds on previous inductive analysis of fundraising professionals' choices in writing acquisition letters. Fundraisers often write in a way that aligns with one of two personal values, either foregrounding aspects of self‐transcendent Universalism values (an appreciation for community and the welfare of all people) or of conservation Security values (those of personal safety and stability for close others). Previous research also indicates that while women and men have different donation styles, targeted motivating language has yet to be explored. Using a national sample, this research tests public response to letters written for a fictional children's charity using content aligned with each option separately, and combined, compared to a control version. Using an experimental dictator game, Universalism values are found to be negatively related to giving across the board as compared to the valueless treatment. We find no statistically significant improvement in donor responses to acquisition appeals that choose to highlight either Universalism or Security values between men and women, although men were marginally less responsive to Universal, self‐transcendent values language. The discussion attempts to make sense of these results and the possible complications of running a donor acquisition campaign in the time of COVID‐19.

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