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Purpose This study aims to examine the effects of diversity-oriented leadership and strategic internal communication on employees’ knowledge-sharing behavior during a crisis situation, coronavirus (COVID-19) outbreak in particular. Integrating knowledge sharing research with internal crisis communication literature as well as self-determination theory, the mediating roles of employees’ intrinsic needs satisfaction are also identified. Design/methodology/approach An online survey was conducted with 490 full-time employees in the USA across industry sectors during the COVID-19 outbreak. Findings Results suggest that diversity-oriented leadership contributes to transparent internal communication during a crisis and increases employees’ satisfaction of autonomy, competence and relatedness needs. Transparent internal communication also increases employees’ intrinsic needs satisfaction, which in turn fosters their job engagement and knowledge-sharing behavior during the crisis. Originality/value This study is one of the earliest studies to demonstrate the effectiveness of diversity-oriented leadership and strategic internal crisis communication in enhancing employees’ knowledge-sharing behavior, especially in the context of COVID-19.

Integrating strategic internal communication research with organizational change literature and organizational support theory, this study proposes a theoretical model to understand the influence of symmetrical internal communication on employees’ cognitive and affective experiences and organizational identification in a COVID-19 pandemic-induced change situation. A quantitative online survey was conducted with 490 full-time employees in the United States in mid-April 2020. Results indicate that symmetrical internal communication during organizational change contributes to employees’ perceptions of change communication quality. In addition, symmetrical internal communication, along with perceived quality of change communication, enhances employees’ perceptions of organizational support and positive emotions during organizational change, which in turn leads to stronger organizational identification. Theoretical and practical implications of the findings are discussed.

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PurposeThis study examines the effects of employees' personal social media posts on external publics' online engagement and offline word-of-mouth (WOM) intentions about a company. Specifically, it investigates how employee post characteristics including valence and content and employer reputation jointly influence publics' online and offline behaviors.Design/methodology/approachA 2 (post valence: positive vs. negative) × 2 (post content: organization-related vs. job-related) × 2 (employer reputation: good vs. bad) between-subjects experiment was conducted. Participants were asked to view a stimulus social media post created by a fictitious company employee, reflecting one of the eight experimental conditions on a random basis. After viewing, they were requested to report their online engagement intentions (i.e., “like,” “share” and “comment”) with the post and offline WOM intentions about the company.FindingsThe experimental results showed that participants expressed more “like” intentions when they viewed a positive post than a negative post. Further, they were more likely to “comment” on a job-related post as opposed to an organization-related post. In addition, a significant interaction effect between post valence and employer reputation on publics' online engagement was found, which in turn influenced their offline WOM intentions about the company.Originality/valueThis study is among the first empirical attempts to examine the effectiveness of employees' personal social media posts on external publics' online and offline behaviors. The experimental findings highlight the importance of managing employee relations from a corporate reputation perspective.