The study begins with a perilous standpoint of lovely images (female/male/child) in the mass media being regularly developed a formulaic typecasting concept of beauty. Quite a few feminine beauty myths have been grown in India during the contemporary times. The rise of cosmetic herbal advertisements portraying regressive images of womanly beauty to endorse products. Cosmetics perception of herbal integration is observed in respect to beauty myths portrayed by the media. The authors examine the structures of beauty myths of cosmetic herbals in India and their fundamental features. This is because of deep rooted androcentric dogma which portrays and objectifies the certain gender (especially women). Media vehemently disseminates much distorted concept of “beauty”. Brand changes their entire appearance with varied makeup products. There are evidently many products are available in the market which promises to bring a change in color/look/appearance altogether which is not always true but the study argues that the narratives of these cosmetic herbal products is creating an illusion. Roland Barthes's theory of mythology has been taken into consideration to understand the luxury of myth, and attributes of misleading information of media content. The study further directs to assimilate the perception of the consumers along with the semiology in depicting the beauty myth. There is a huge gap between women in reality and representative women in the mass media. It is very crucial to have a balanced perception of perceived images presented or drive by the mass media.
Cinema is the intrinsic creative expression which has often been reflected with many diversified perspectives. The auteur's perspective to the ‘masala movie, which always fascinates with its inclusive subject matter. It's been always interesting to ponder on how the narratives of cinema are swayed parallel with the conventional one. The filmmakers with their independent perspectives often been seen to focus or take the most untouched grey areas which generally deal with human’s life and endeavors (caste, class, creed, color, ethnicity, engendered social milieu, taboos, socio economic inequalities, grassroots problem, basic amenities, or simply different from the existence of human values with hegemonical counter-narratives been taken into account and reflected in cinema. The very idea of this present study is to understand the cinema culture of Latin American cinema (how it is different from New Wave Movement and Italian Neo Realism). The study focuses on the movement of cinema novo and selects a few notable movies to understand the ideation of narratives. The discourse analysis entails the reasons for the fall down of the movement and problem in order to decipher the meaning. The sole purpose of the study is to know treatment and approach of genre of cinema novo; to understand the metaphors and discourses; and to know the downfall of this movement in spite of always trying to mirror the unseen world to the rest of the world. This study suggests that this cinematic movement is a thorough reflection of the voiceless, poverty stricken and working-class condition of the people which should be taken up with a newer perspective and dimension.
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