Purpose -This paper aims to deal with the social ontology of ethnos with regard to the problem of "neutralization" of consciousness and the method of intuition.Design/methodology/approach -This paper relies on the observation that the epoch we live in has originated the ontology of ethnos as a "cracked subject" connected with the dissolution of "self".Findings -The results show that the ontology of ethnos by itself as the synthesis of natural, social and universal forces is undergoing the asymmetric synthesis of sensual individuation and the act of thinking. However, thinking as some "fold" of the existence correlates with the extended understanding of subjectivity as the dissolution of the historical consciousness.Originality/value -This paper proposes that the new ontology of ethnos is eventually connected with the "flickering" subject, with the "flickering" of the historical thinking and with the "masks" of the historical subject itself.
The research proposes the cognitive semantic analysis of 50 children's blogs. Using cognitive semantic analysis and the experiment method, the research identifies lexical-semantic domains based on the blogs’ concepts. Therefore, it explores the role of culture in children's blogs published by authors from different countries. The cognitive semantic analysis reveals that the key themes in children's blogs are sport, books, entertainment and games, music, fashion, nature and environmental protection, travel and so forth. The sample consists of 625 schoolchildren studied in grades 1, 5, 9 and 11. The research finds there is a cultural component in children's blogs. Future research should focus on the analysis of different blogs, not only for children, but also for adults, and the development of lexical and semantic domains based on key themes and concepts.
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