Penelitian ini bertujuan untuk mengetahui bagaimana manajemen konflik dalam suatu komunikasi organisasi. Mengelola perilaku individu terhadap internal organisasi sangat perlu dilakukan agar komunikasi yang terjalin menjadi efektif. Komunikasi yang efektif akan menentukan kualitas hasil serta proses pencapaian tujuan organisasi. Namun sebaliknya, jika individu tidak dapat meminimalisir konflik yang terjadi dalam suatu organisasi, maka akan dapat memberikan dampak buruk seperti rasa ketidaknyamanan dan penurunan motivasi kerja dari setiap anggota organisasi tersebut. Individu yang paham manajemen organisasi, memiliki peran dalam mengurangi dan menyelesaikan konflik yang terjadi di internal organisasi. Dan dengan mempertahankan komunikasi yang efektif, akan dapat mengurangi konflik yang terjadi dalam organisasi
This aims at analyzing the communication strategy of North Sumatera Provincial Police Public Relation to build the image of police in North Sumatera. This qualitative research employs a phenomenological approach. The findings of the research indicate that the communication strategy of the Public Relation Division of North Sumatera Provincial Police focuses on the use of media, such as online media, social media, or printed media. The willingness of the North Sumatera Provincial Police Force to provide training and coaching for personnel, technological support, and collaboration with other institutions and society have been identified as effective factors in the Provincial Police Force's communication strategy to build the image of police. The public, on the other hand, believes that the communication strategy implemented by the Public Relations of North Sumatera Provincial Police to improve police image is ineffective.
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