Introduction: This research analyzed the influence of television on the behavior of children belonging to urban and rural socioeconomic backgrounds of Bhopal city and its vicinity.
Materials and methods:About 400 parents with children between 1 and 18 years of age were subjected to a self-designed questionnaire, which sought information regarding the television viewing habits of children. Differences in responses were noted between the subjects of urban and rural areas. Obtained data were subjected to statistical analysis using Pearson's chi-square test to determine the level of significance.
Results:The urban class showed a dominating pattern in the positive aspects of television viewing, such as significantly better awareness of oral health, more emphasis shown toward oral care adverts, and a higher knowledge of the cause of dental caries. However, the urban class also possessed a poor attitude; the appearance of a dentist on television did not remind them about oral needs, products with gifts pleased their children to a greater extent, they had more demanding children, parents fulfilled their children's demand more, and they relied on the self for selection of toothpaste. Overall, in all aspects, the rural class lacked significantly.
Conclusion:Television exerts a positive as well as negative influence on children's behavior among urban and rural communities, with the influence being more obvious in the urban class.
Clinical significance:The results of this study can be utilized in bringing about better and effective advertising oriented toward attaining optimum oral health of children; overall general health through adverts that discourage obesogenic diet and promote a diet rich in protein and fiber can also be focused on.
Influence of Television Advertising on Behavior of Children across Socioeconomic Backgrounds
:The present study is conducted to "assessment of Parenting Styles on Social Intelligence among Adolescents. Survey was done on 200 adolescents in the age group of 13-19 years were randomly selected in Kangra district. The information was collected by interview schedule, Parenting Style and Social Intelligence Scale. The result shows that most of the respondents' mothers and fathers were using discipline at home. Most of the respondents had high level of patience and confidence. Most of the male respondents were having average level co-operativeness and memory. Majority of the respondents were at low level of sensitivity, Recognition of social environment, Tactfulness and Sense of Humour. Result indicates that positive significant relationship with sex, type of family, caste and residence area, negative significant correlation with religion and significant regression with sex. Positive significant correlation and regression with sex and parenting style.
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