With the evolution of the online advertisement and tracking ecosystem, content-blockers have become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that using content-blockers to stop unsolicited content decreases the time needed for loading websites. In this work, we perform a large-scale study on the actual improvements of using contentblockers in terms of performance and quality of experience. For measuring it, we analyze the page size and loading times of the 100K most popular websites, as well as the most relevant QoE metrics, such as the Speed Index, Time to Interactive or the Cumulative Layout Shift, for the subset of the top 10K of them. Our experiments show that using content-blockers results in small improvements in terms of performance. However, contrary to popular belief, this has a negligible impact in terms of loading time and quality of experience. Moreover, in the case of small and lightweight websites, the overhead introduced by contentblockers can even result in decreased performance. Finally, we evaluate the improvement in terms of QoE based on the Mean Opinion Score (MOS) and find that two of the three studied content-blockers present an overall decrease between 3% and 5% instead of the expected improvement.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.