Art exhibitions promote learning by shaping knowledge through communication media. Saudi Arabia 2030 vision considers art and design and its development. This study aims to investigate the learning experience and practices in art exhibition visits of graphic design students in Jeddah International College. Moreover, the study examines the impact of visiting art exhibitions on the development of graphic design projects with adequate guidance during the students' visits to art exhibitions. Jeddah International graphic design students participated in the data collection using an online survey. The results revealed that visiting art exhibitions have a significant impact on the development of graphic design projects. However, graphic design student’s practice inappropriate processes to work independently during these visits. Thus, the study proposes a set of guidelines for graphic design students to enhance students' learning during art exhibitions visits.
Although 3D billboard advertising has several advantages over 2D billboard advertising, there is a lack of 3D billboard advertising design in Saudi Arabia. Hence, this study investigates the current status of 3D billboard design in Saudi Arabia, focusing on the obstacles facing advertising companies in the design of 3D billboards in Jeddah. Data were collected using an online survey from 10 advertising design companies located in Jeddah. Results showed that companies believed that 3D billboards can support the development of Saudi Arabia toward the vision of 2030 and that it is effective in commercial advertising. However, the main obstacles facing the companies in 3D billboard design are: 1) Manufacturing process 2) Lack of creativity or (know-how) 3) Lack of specialized designers; 4) Designer costs; 5) Equipment availability; 6) Location of installment; 7) Installation process; 8) Material and fabrics. Thus, further research is needed concerning the design process and proposed actions that could be applied to enhance 3D billboard design.
This study investigates the design features of food packaging targeted to children from the perspective of the children and the mothers. The majority of the exiting studies related to children food packaging emanate data from parents rather than their children. However, this study collected the data from 233 preschool children aged 3-4 years using focus group in their kindergarten school in the city of Jeddah in Saudi Arabia. Moreover, 134 mothers who have children in the age of 3-4 were interviewed to discuss the packaging design visual characteristics and prioritize the five aspects: 1) background color 2) font style 3) use of cartoon characters, 4) use of images, and 5) brand according to their belief in their child preferences. The findings pointed the differences between the design preferences from the mothers and the child perspective. Hence, to design attractive packages for children it is highly recommended to implement the child centered design approach.
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