Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-business toward sustaining their businesses. The objectives of this study are to identify factors that influence e-businessadoption among homestays in Kuching, Sarawak and to determine which factor has the most significant influence in its adoption. For the purpose of this study, the reviewed IT adoption model used is the technology-organizationenvironment (TOE) framework. This framework identifies three elements that drive the adoption of technology which are technological, organizational and environmental factors. A totalof 150 homestay businesses within the city of Kuching were chosen to participate in the survey. Data were analysed using correlation analysis and multiple regression analysis. The findings indicated that organizational factor has the most significant influence on e-business adoption among the homestay owners in Kuching, Sarawak.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.