There has been tremendous growth in the cellular telephone industry in recent years. The present study was undertaken in order to better understand the pattern of usage among one of the most important target markets for cell phone products-young adults attending college. Data were collected from a total of 383 cell phone consumers residing in four states in different geographic regions of the United States. Respondents ranged in age from 18-57 with a median age of 23 years. Data analyses revealed several interesting and potentially important patterns of usage. Among these were the findings that the majority of those surveyed indicated that they use their cell phones for the purpose of social stimulation, to remain continually available, for domestic reasons,

There has been tremendous growth in the cellular telephone industry in recent years. This evolving technology has given rise to concerns over the social rules of etiquette governing cellphone usage behaviour. The present study was undertaken to better understand the perceptions of cellphone usage propriety among one of the most important target markets for cellphone products -young adults attending college. Data were collected from a total of 383 cellphone consumers residing in geographically diverse regions of the United States. Overall, the results indicated a high degree of agreement among respondents as to appropriate and inappropriate situations for cellphone usage. Respondents considered inappropriate situations for cellphone usage to include during worship/church, during class, in a library and in a movie theatre during a movie. Respondents considered it to be appropriate to use cellphones while on public transportation, in a supermarket, and to use a hands-free set while driving. Specific differences were found as a function of geographic regions, gender and employment status.

The use of cases as a teaching and learning tool has continued to increase and is now a widely accepted pedagogical tool, as the emphasis in higher education has changed from professorcentered learning to active student involvement and participation in the educational process. The goal is to graduate students who possess superior communication, critical thinking, and problemsolving skills. By using the case method, the instructor's role changes from that of a dispenser of knowledge to one of democratic leader of a group of which he or she becomes an integral part, which fosters learning and results in improved teacher evaluations.

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The assessment center technique for sales force selection, promotion, career development, and training has received substantial attention. In addition to being cited as having substantial potential for more traditional sales management applications, the approach has been identified as well-suited for cross-cultural and multinational sales environments. This study appraises assessment center applications in two divergent settings: the United States and Europe. Expectations of greater awareness and utilization among European marketing managers were confirmed. 8