This investigation analysed the kinds of communicative acts that are considered privacy-invading, which communication strategies are used to restore privacy when it has been violated and how relationship type affects communication of privacy. A preliminary self-report survey and a pilot study employing open-ended interviews (n=43) led to the development of a questionnaire in which respondents (n=444) rated 39 possible actions on invasiveness and rated the likelihood of using 40 different tactics to restore privacy. Types of privacy violations formed five dimensions: (1) psychological and informational violations, (2) non-verbal interactional violations, (3) verbal interactional violations, (4) physical violations and (5) impersonal violations. Strategies used to restore privacy included: (1) interaction control, (2) dyadic intimacy, (3) negative arousal, (4) distancing, (5) blocking and (6) confrontation. Significant differences emerged across doctor-patient, employeremployee, teacher-student, parent-child, spouse-spouse and siblingsibling relationships.
The increase in public representation of the science-based concept "genetics" in the mass media might be expected to have a major impact on public understanding of the concept of "race." A model of lay understandings of the role of genetics in the contemporary United States is offered based on focus group research, random digit dial surveys, and community based surveys. That model indicates that lay people identify are primarily by physical features, but these identifications are categorized into a variety of groupings that may be regional, national, or linguistic. Although they believe that physical appearance is caused largely by genetics, and therefore that race has a genetic basis, they do not uniformly conclude, however, that all perceived racial characteristics are genetically based. Instead, they vary in the extent to which they attribute differences to cultural, personal, and genetic factors.
Occupational safety and health researchers seek to conduct effective cancer awareness campaigns to increase agricultural workers' skin cancer prevention and detection behaviors. Georgia undertook such a project using a social cognitive theory (Bandura, 1986) conceptual model, with its objectives focusing on personal determinants of and environmental influences on farmers' behavior. One underused strategy to increase the success of health campaigns, formative evaluation, was undertaken during year one of the demonstration project, with four goals. These included an assessment of: (1) the availability of societal resources to support farmers' practices, (2) the affordability for farmers to follow through with behaviors being promoted, (3) the social support for behaving in ways that reduce farmers' skin cancer risk, and (4) farmers' current knowledge, outcome expectations, and self-efficacy in this regard. Formative evaluation revealed an absence of information, products, services, and social support for farmers' skin cancer prevention and detection. As a result, the Georgia project's plan was refined to include specific activities aimed at increasing the environmental support for health promotion activities relating to farmers' skin cancer prevention and detection. These include a seminar for rural primary care physicians and public health nurses to increase knowledge and skills relating to conducting clinical skin exams; programs for agricultural extension agents, cotton scouts, and 4-H groups to provide opportunities to learn more about and practice sun safety; and a feed and seed store campaign.
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