The fatal accident that took hundreds of life that caused the Malaysian Airline System (MAS) to rebrand their organization by performing a changing on their corporate level, business unit level, and a part of their brand visual identity such as name to rebuild their brand reputation and retain customer brand loyalty. Therefore, this study is attempted to explore the effect of rebranding as name change on brand loyalty and rebuild brand reputation. This paper utilized quantitative analysis method. The total number of 372 flight passengers from Penang and Alor Setar airports used in this study. Seven Likert scales was used to measure the degree of rebranding on brand loyalty and brand reputation. SPSS 20.0 and Smart PLS software was used to test the reliability of the items and hypothesized relationship. The result found that rebranding has no effects on branding loyalty. However, rebranding does rebuild brand reputation. Brand reputation has a significant influence on brand loyalty and it also acts as a mediator between brand loyalty and rebranding. This paper presents significant theoretical contribution for academic purpose and useful contributions to the practitioners.
This paper explored on rebranding, brand reputation and customer loyalty. The purpose of this research study was to examine rebranding as a tool to rebuild brand reputation and restore customer loyalty after brand crisis in the Malaysia airline. The study utilized quantitative research design method to gather data from 375 respondents from the northern region of Malaysia. Seven Likert scale was used to measure the rebranding, brand reputation, and customer loyalty constructs. Statistical Package for the Social Sciences (SPSS) 20.0 was utilised to analyse the collected data. The finding affirmed that rebranding significantly rebuilds brand reputation after brand crisis. Additionally, the outcomes of this study equally revealed that rebranding significantly restore customer loyalty after brand crisis. This paper presents significant theoretical contribution for the academic knowledge purpose and practical contributions for practitioners, in making clear decisions before embarking on rebranding exercise.
The rapid growth of digitalization has transformed the nature of business nowadays. The tremendous changes also include the business support system such as courier service and postal industry. In supporting the digitalization transformation, the Malaysian government has suggested various innovations, including in the courier service and postal industry, such as implementing PUDO at PEDi centre. It is crucial to identify the consumer's perception of the courier service quality to ensure success in implementation. The awareness of the potential customers of this new alternative will accelerate the adoption stage of the changes. Besides, the promptness, accuracy, safety, convenience and tangibles will identify the customers' satisfaction and acceptance of the new alternative. To demonstrate the importance of perceived service quality and its dimensions in the context of PUDO implementation in Sabah, this research will involve 150 respondents from courier service and postal users in Sabah . Quantitative methods will be adapted, and a survey form will be used to gather the data. The data will be analyzed by using PLS-SEM. The findings of this research will lead to the promoting and hindering factors of PUDO implementation at PEDi in Sabah. It also can be a successful framework for the service provider to succeed in Sabah.
The higher education landscape had changed drastically during the pandemic COVID-19. Implementation of emergency remote learning in higher education context resulted in mixed feelings, motivation, perception, and satisfaction. Despite the challenges of technical and technological barriers faced by students worldwide, understanding their satisfaction with remote learning during pandemics offers an opportunity for higher education authorities to plan a comprehensive online learning ecosystem. This study aims to examine how final-year students perceived remote learning effectiveness, preference, and time management and how these factors subsequently affect their remote learning satisfaction. This study is quantitative in nature and based on a cross-sectional setting using an online survey. Most measures were adapted from past studies and mainly in the 5-Likert scale. The study among 152 final-year students in a management-based program revealed that remote learning effectiveness and time management affect students’ satisfaction with remote learning. Remote learning preference was statistically insignificant toward remote learning satisfaction. Theoretically, this study contributes to the new literature on emergency remote learning satisfaction specifically among non-technical and final-year students that experienced both traditional and remote learning during their studies at the university. Practically, in designing an online learning ecosystem, university management should consider the different need and capability of the students that ensure students had adequate time to review the course material before and after the class which subsequently affect their remote learning satisfaction. Future studies should consider a larger sample and different predictors.
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