This study aims to know how service quality and customer satisfaction affect McDonald's customer loyalty. The object of this research is McDonald's fast food Restaurant. This type of research is quantitative and analysis techniques using multiple linear regression. The sample of this study was 210 respondents who were selected by the convenience sampling method. The results of this study are that Service Quality and Customer Satisfaction partially and simultaneously have a positive and significant effect on Customer Loyalty. Therefore, McDonald supposes that customers consider fast service, so they should minimize customer queues, to provide better price quotes to customers, and Mc Donald should continue to improve the quality of its services.
Dengan diberlakukannya Asean Economic Community, maka menjadi tantangan bagi Indonesia untuk mempersiapkan diri dalam kegiatan ekonomi, bisnis hingga pendidikan. Salah satunya melakukan penguatan daya saing pada pendidikan tinggi, dengan cara peningkatan mutunya. Sebagai instrumen untuk peningkatan mutu Perguruan Tinggi adalah melakukan evaluasi mutu internal Perguruan Tinggi menggunakan instrumen Evaluasi Mutu Internal Perguruan Tinggi (EMI-PT). Dengan instrumen ini Perguruan Tinggi dapat melakukan evaluasi diri mutu internalnya guna penjaminan mutunya, sehingga tercapailah peningkatan mutu yang terus menerus (continuous improvement). Instrumen EMI-PT terdiri dari 11 standar pendidikan yang mengacu pada Standar Nasional Pendidikan Tinggi, BAN-PT, AUN dan praktik terbaik pengelolaan Perguruan tinggi. Tujuan dari penelitian ini adalah untuk menunjukkan proses mendapatkan strategi peningkatan mutu perguruan tinggi. Dengan studi kasus pada perguruan Tinggi ABC di Sumatera Barat, menggunakan metode Focus Group Disscussion (FGD), dihasilkan temuan Evaluasi Mutu Internal menunjukkan bahwa di dalam pelaksanaan perguruan tinggi masih terdapat beberapa kekurangan yaitu pada standar proses, standar sarana dan prasarasarana, standar penilaian, standar penelitian, standar pengabdian pada masyarakat dan standar kerja sama. Berdasarkan hasil tersebut maka strategi peningkatan mutu untuk penguatan daya saing yang dapat dilakukan adalah: membentuk unit pengkajian dan pengembangan sistem dan mutu pembelajaran, meningkatkan ketersediaan sarana dan prasarana pendidikan termasuk pembuatan e library, memperbaiki dan meningkatkan sistem evaluasi hasil belajar dengan ranah kompetensi lulusan yang ditetapkan, memotivasi dosen melakukan penelitian dan pengabdian pada masyarakat dengan meningkatkan kemampuan menelitinya, meningkatkan berbagai kerjasama untuk memajukan kualitas pendidikan tinggi, output dan outcome nya.
IT is part of the system of input-process-output of an operational system of an activity / organization. IT is expected to improve the effectiveness and efficiency. With the IT system, it is expected that the results are more accurate, delivered quickly and satisfactorily. However, IT will still depend on the people who use / operate it. A reality, even though already using IT systems, service still slow. This can be caused by personal factors of people who use or are operationalizing, known with the level of technology readiness. In addition, it can also be influenced by the level of acceptance of the technology of people who use / operate it. This study will reveal how the influence and relationship of Technology Radiness to Technology Acceptance in the use of the Academic Information System (AIS) from the ABC university in Jakarta. The study sample as many as 285 people at random from AIS users, using a questionnaire that developed by Parasuraman and Davis. The analysis is developed using path analysis, and compute by AMOS 18. The results of this study indicate that, variable Optimism, Innovativeness, Discomfort and Insecutrity have positive effect on Perceived ease of use, indicated by the p-value less than 0.05 or the value of CR (Critical Ratio) is greater than two. Optimism variable does not provide significant effect on Perceived usefulness. Innovativeness and discomfort variables are significant positive effect on the variable Perceived usefulness, while variable Insecurity in significant negative effect on the variable Perceived usefulness. Variables Perceived ease of use, are significant positive effect on the variable Perceived usefulness. Variables Perceived usefulness and variables of Perceived ease of use are positive and significant effect on the variable Actual use. Of the 11 hypothesis 7 hypothesis proved while 4 hypothesis is not proven. Based on these results, the implications for management strategies discussed in this paper.
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