Transactions using the Gojek application are considered to be more practical. However, transacting using online applications cannot be separated from the uncertainty felt by consumers and is considered as a perceived risk that will be able to affect the trust and purchase intention of consumers to transact online. The main purpose of this study was to determine the effect of trust and perceived risk on purchase intention. This study uses primary data with a population of students of STIE Tanjungpinang Development users of the Gojek application and a sample of 215 respondents using purposive sampling. The analysis uses SPSS 25. The results show that it has a significant effect on purchase intention, perceived risk has a significant effect on purchase intention, and simultaneously purchase intention is influenced by trust and perceived risk.
<p class="Abstract"><span lang="EN-US">Many times, the world has gone through economic crises and one of the worst is the Covid-19 pandemic. This pandemic has spread across the globe and various policies to limit people's mobility are implemented such as flight restrictions that affect airlines' business. With a significant reduction in the number of passengers, the revenue stream from airline passengers has also decreased significantly. This case study explains the business decisions made by AirAsia in the face of the Covid-19 pandemic. The Covid-19 challenges companies to respond and run their operations in new, effective, and efficient ways to continue the business. We use a descriptive case study approach with PEST (Political, Economic, Social, and Technology) and SWOT analysis (Strength, Weaknesses, Opportunity, and Threats) to determine the internal and external factors used to monitor and evaluate business decisions. We find that AirAsia Group Berhad has an excellent opportunity to make AirAsia’s SuperApp even more developed amidst the Covid-19 pandemic and become a new revenue stream. However, AirAsia management must be wary of its big competitors who are more experienced in digital applications.</span></p>
Mobile gaming is known as a high and competitive growing industry of business. There have been lots of game released every day in the last two years. This study examines the relationship between online game addiction (withdrawal, mood modification, relapse) on loyalty and purchase intention in online game applications. The proposed model is empirically evaluated using LimeSurvey on 262 PUBG Mobile online game users. The analysis used partial least square-structural equation modelling (PLS-SEM). The results revealed that (withdrawal, mood modification, relapse) gives such significant and positive relationship toward purchase intention in online game applications. The relationship between mood modification and relapse positively and significantly affects online game loyalty. Withdrawal and loyalty have no significant positive relationship.
The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”. The research belonged to the category of explanatory research since it uses primary data with the population of consumers who have shopped for private label products in Hypermart Tanjungpinang, and sample as many as 174 respondents with convenience sampling techniques. The analysis approach uses partial least square-structural equation modeling (PLS-SEM). The results show that private label marketing has a positive and significant effect on private label attitudes; private label marketing and store environment positively and significantly influence private label attitudes through the mediation role of perceived quality variants; product related attributes have a positive and significant influence on private label attitudes; the national brand promotion attitudes does not moderate the relationship between private label marketing and perceived quality variants on private label attitude; and price consciousness does not moderate the relationship between private label marketing and perceived quality variants on private label attitudes.
Ease of accessing the internet and information technology triggers impulsive buying behavior through increased accessibility to products and services that facilitate the buying process. Through internet facilities by browsing, consumers can feel like window shopping in a mall. This study focuses on the Java-Bali area which is a strategic location in access to products. Data were collected from 273 respondents of E-commerce users using a survey method. Structural Equation Modeling (SEM) modeling technique with SmartPLS 3.0 software. The results show that e-commerce browsing and the big five models have a significant effect on urge to purchase and impulse purchase. E-commerce usage intensity and urge to purchase have no effect on impulse purchases and the results of the mediation role test of urge to purchase have no effect on e-commerce browsing, e-commerce usage intensity, and the big five model on impulse purchases.
Enjoying a banquet at a Coffeeshop has become a new phenomenon for executives and professionals to entertain business relationships or unwind after a day's work. The increasing public consumption of coffee is an opportunity for Coffeeshop entrepreneurs, thus encouraging the establishment of Coffeeshops in each region. The purpose of this study is to find out whether Product Attributes have an effect on Consumer Purchase Intentions at the Coffeeshop. The research was conducted using a survey approach. The population in this study was Coffee shop consumers with several samples using a purposive sampling approach, namely 135 respondents. The results of the study prove that Product Quality has a significant effect on Purchase Intention. Brand Equity has a significant effect on Purchase Intent. Facilities have a significant effect on Purchase Intention. Fourth, the Atmosphere has a significant effect on Purchase Intention. Quality of Service has a significant effect on Purchase Intention. Finally, the study results prove that Product Quality, Brand Equity, Facilities, Atmosphere, and Service Quality have a positive and significant effect on Purchase Intention.
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