Raising the business profile of organizations is one of the constant goals to survive in today's competitive market. Absorption capacity and entrepreneurial orientation, such as organizational skills and behaviours, have proven relevant in improving the performance of institutions. This study aims to examine the relationship between absorptive capacity and entrepreneurial orientation in financial institutions. To this end, a study was carried out in one of the three representative banks of Ecuador, in which the competencies at the partner level were analyzed since the key role played by human capital in the execution and implementation of business strategies was recognized. In addition, the level of autonomy of the collaborator is analyzed as a moderating variable. The results obtained, through the estimation of a Model of Structural Equations, demonstrate that the absorptive capacity has a positive and significant influence on the entrepreneurial orientation of the collaborator.
Due to the continuous growth of number of users in social networks, firms have identified this communication channel as an opportunity to promote their educational offer. The Institutions of Higher Education through the use of social networks seek to communicate their academic offers with their target group in an interactive medium whose value proposal is interconnectivity. However, the effectiveness of master's ads will depend on certain factors to capture the user's attention. This study seeks to know the factors that influence the effectiveness of mastery advertisements measured through the intension of search information by the user of social networks (Facebook and Twitter). The results prove the influence of the product's benefits, the slogan and the aesthetics in the understanding and evaluation of the message that leads to greater interest and search for additional information.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.