Introduction: a new Silk Road for Central AsiaThe Belt and Road Initiative (BRI), aimed at connecting China, Europe and countries located along routes between China and Europe, was suggested by Xi Jinping in September 2013. This Chinese initiative envisages the completion of more than 100 small-and large-scale infrastructure projects that would improve China's connectivity with Western Europe via Central Asia and Russia, including roads, railroads, pipelines, industrial parks, and special economic zones. The five Central Asian states -Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan -are an important geographical focus of the project.BRI encompasses nearly half the world's population, vast resources and 40 percent of global GDP (gross domestic product). As of 2017, 68 countries -including the Central Asian states -had expressed an interest in joining BRI. The plan is that the infrastructure will be accompanied by large-scale investment from Chinese companies and institutions such as the Silk Road Foundation with funds of US$40 billion, and the Asian Infrastructure Investment Bank (AIIB) with funds of US$100 billion. In addition, Beijing plans to provide development aid to the countries that participate in BRI.There has been a steady increase in the influence of China in Central Asia since the early 1990s (Indeo 2017, p. 37). The total trade turnover between China and Central Asia grew 60-fold between 1991 and 2016, from US$500,000 million to 30 billion, excluding significant informal trade by small-scale entrepreneurs. Currently, 23,000 students from Central Asia study in China and more than 700,000 people travelled between Central Asia and China in 2015 (Forbes 2017a). Because of BRI, China is likely to remain the biggest investor in the region in the future, far exceeding the potential economic footprint of Russia and the West (Laruelle 2018, p. xii). China has also become one of the biggest importers of Central Asian energy resources. After BRI was launched, Beijing rapidly scaled up its public diplomacy and strengthened its soft power presence, especially in education and culture, thus increasingly becoming a norm-setter in Central Asia (Dave 2018, p. 99).