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In a globalized world, more and more firms inevitably have to deal with other businesses from a far distance that they perhaps have never met and thus hardly know each other. The escalating level of globalization of business has brought with it the increased importance of trust in international business. Various studies have confirmed the importance of trust as one of the key elements for a successful business partnership. However, less is known about how international small- and medium-sized enterprises (SMEs) develop and maintain trust. This research investigates the characteristics of trusted business partners and how trust is built and maintained over time. In-depth interviews were conducted with the management of 20 international SMEs in Thailand. The essences of trust, namely competency and professionalism, honesty and integrity, empathy and caring and three-stage model of trust building and maintaining in international business are proposed.
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The true philosopher," according to PLATO 3 , will care nothing about and therefore despise "costly raiment, or sandals, or other adornments of the body". ARISTOTLE admittedly wrote nothing philosophical about clothing but he "used to indulge in very conspicuous dress" 4 . There is no significant philosophical interest in portraying the 'second skin', the raiments whichfrom a Platonic point of view -merely represent 'packagings' 5 of the soul. Fashion is certainly not "since time immemorial, a favourite theme of philosophers" 6 , as René KÖNIG asserts.Admittedly, philosophers have been interested in the historical genesis of fashion (Christian GARVE, Friedrich Theodor VISCHER, Friedrich KLEIN-
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