This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.
Purpose In recent decades, the concepts of sustainable development (SD) and sustainability have become a part of the everyday information flow. Is there real impact on students who have potential to become stakeholders and decision-makers? To be able to answer this question, the authors focussed on the following problems: whether the discourse of SD has any impact on students of economics concerning their knowledge of the environmental pillar of SD; and whether it has an impact on their individual value orientation towards the New Ecological Paradigm (NEP). Design/methodology/approach A group of 120 university students of economics programs from the Czech Republic was chosen for the quantitative research of this study. About a half of them have already encountered environmental education. The questionnaire included topics of environmental pillar of SD and revised NEP scale. Findings Using correlation analysis, the results show that the discourse of SD does have an impact on the students’ knowledge of the environmental pillar of sustainability and it also has an impact on their individual value orientation towards the NEP in general. The knowledge of the environmental pillar of SD is not significantly influenced by the study of a subject which included the topic of SD and its principles. Value orientation towards NEP is not significantly influenced by the study of a subject which, among other things, included the topic of SD and its principles. Research limitations/implications Findings should be accepted with the knowledge of the limited sample from one country, on the other hand, information flow – usual discourse of SD is global. Social implications There is positive NEP orientation among the students of economics – young women and men have pro-environmental attitudes. This can be considered as great unused social potential in higher education. Originality/value This study deals with knowledge of SD, environmental education and value orientation. It is broader concept taking into account the real social environment in terms of usual SD discourse and individual value orientation, not only direct influence of education on knowledge. The study rejected direct impact of the environmental education on knowledge and value orientation in terms of SD discourse among the students of economics. The findings bring several important questions regarding the effective forms of environmental education.
Brownfields and greenfields are examples of areas that report partial, however rather significant changes in the spatial organization of localities of economic and sometimes social changes. A large part of them emerged in areas originally used for industrial production and other economic activities, including former agricultural primary production. In the case of investor interest and with the support of the public sector, they can be transformed back into an area of growth and prosperity; which is discussed as the main motivation for writing the paper. The cost of reusing of such areas is in many cases very high and it is therefore necessary to find a suitable methodological tool to assess the suitability of revitalization and cultivation. The paper presents a newly proposed method for evaluating brownfields and greenfields in terms of their value potential and the way they can be further effectively utilised. Practical verification of the method was carried out at two localities (a brownfield in the village of Želeč and a greenfield in the village of Vidov) from the South Bohemian Region. Both test sites were comparable in terms of their possible future use (e.g., housing, civic amenities, greening). The potential of the tested sites was determined by means of the preference index and the most effective solutions for both areas of interest were proposed. Both localities could be interesting for investors, entrepreneurs and people with higher income. The obtained results demonstrate the suitability of the proposed method for the evaluation and decision-making on the further use of brownfields and greenfields in the Czech Republic.
The current trend of digitization across companies, namely the Industry 4.0 concept, brings a number of challenges but also promises of future benefits resulting from its implementation. The aim of the paper is to analyze and evaluate the motivation of enterprises for the implementation of Industry 4.0 and similarly, to evaluate the barriers to its implementation. The subjects of the survey represent enterprises in the food industry in the Czech Republic. The results showed the main motivations and barriers to the implementation of Industry 4.0 across food enterprises in the Czech Republic. Correlation analysis expanded the results by the possible influence of the size of the enterprise. An important finding also was that environmental and social factors do not play a significant role in the context of motivation and barriers to the implementation of Industry 4.0.
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