The growth of information technology encourages the use of a smartphone in every aspect of life including the evaluation on education. Therefore, an innovative technology is needed to ease the process of reading assessment through the technology acceptance model, the acceptability level of information technology use and how the end-user of a technology perception will be reached. The purpose of this study is to know and describe how the individual acceptance on the use of "Ayo Membaca" app for reading assessment on primary students in Surabaya. Through Research & Development approach adapted from the Borg & Gall development model, the application is designed in several stages: preliminary study, research planning, initial product design, initial test, product revision, small-scale trial, product revision, broad-scale test, product revision end, and dissemination. The instruments used to collect the data are questionnaire validation expert, documentation, and online questionnaire user. The data obtained are analyzed descriptively and quantitatively by using a multiple regression. The results show that 1) this app is recommended to be used with a little revision, and 2) this app is effectively used in reading assessment based on user response with high perceive in usefulness and the ease.
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