Madura is not only known as a center for the production of salt and tobacco commodities, but this famous dry island is also famous for its traditional herbal medicine ingredients. Pamekasan is a district that is famous for its processed biopharmaceuticals in the form of traditional herbal medicine. Some of the objectives of this research are: To classify traditional herbal medicine businesses in the category of micro, small and medium enterprises based on their characteristics and analyze the strategy for implementing the partnership model through SWOT. This research was carried out in Pamekasan Regency, and was carried out from June–November 2021. This research is a qualitative research in which the data sources are obtained from questionnaires and the results of interviews with Madurese traditional herbal medicine entrepreneurs. This study was analyzed using two analytical tools, namely descriptive analysis and SWOT analysis. Based on the results of the IFE calculation, a total score of -0.168 was obtained and the EFE calculation obtained a total score of 0.686. The results of these calculations show that the IE matrix (Internal External) of herbal medicine SMEs in Pamekasan Regency is in quadrant IX, this shows that herbal medicine SMEs in Pamekasan Regency have a low average value, so the right strategy to use is the strategy to support the diversification strategy. . The strategy applied in this condition is to minimize weaknesses to reduce threats.
Change style life consumer going back to nature occurred during the Covid-19 pandemic. Change the affect the existence of differences in consumer tastes for a product that causes differences consumer preferences. The purpose of this study is to analyze the level of consumer satisfaction with herbal products PT. Jamu Air Mancur during the Covid-19 pandemic in Pamekasan Regency and identify quadrant maps of the attributes of PT. Jamu Fountain during the Covid-19 pandemic in Pamekasan Regency. This research conducted from month November 2021–February 2022 in Pamekasan Regency with elections purposively. A total of 96 samples were selected based on accidental sampling. Method analysis used _ is descriptive analysis method, validity and reliability test, CSI and IPA. The results of the CSI analysis are 82%, indicating that consumers are very satisfied. The results of the IPA analysis in quadrant I have no attributes in it, this quadrant must be prioritized in terms of improving product attributes. Quadrant II, price, quality, efficacy and taste, in this quadrant consumer satisfaction must be maintained. Quadrant III product safety, quality of materials used, practicality of packaging, and ease of getting the product, in this quadrant the satisfaction and performance attributes are low. Quadrant IV completeness of information, and brand popularity , in this quadrant the attributes that are considered less important by customers but whose performance is already excessive. PT. Jamu Air Mancur further improves and develops its products because consumers of these herbal products are the younger generation.
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