a b s t r a c tNetwork and stakeholder analyses in tourism studies typically offer schema, typologies, and frameworks that contribute to the conceptual development of the subject area. What has been lacking is the managerial application of network research in tourism. This paper offers a method for investigating and conceptualising network relationships in a regional tourism district. The fieldwork was undertaken in the Australian wine region of the Hunter Valley. The findings are analysed using four different approaches to the conceptualisation and classification of interorganisational relationships in a tourism region: (1) the application of a value net to the region's stakeholders, (2) the generation of a partnership-activities matrix, (3) an ecological approach using Budowski's (Budowski, G., 1976. Tourism and conservation: conflict, coexistence or symbiosis. Environmental Conservation, 3(1), 27-31.) typology and (4) by identifying the competition for scarce resources among tourism stakeholders. Managerial implications for each approach are described.

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Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing 'content' for these ICT products the travel industry can fully gain from these developments and also enhance consumers' gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketing

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There is a lack of research into how firms in the international tourism industry develop and maintain relationships with counterpart firins. It was viewed as particularly useful to consider the relationships of Australian suppliers with wholesalers in certain Asian countries in which wholesalers often exert considerable market influence. An exploratory study was carried out in two major gateways of Australia's most important inbound market-Japan. The study focuses on the perceptions and attitudes of Australian tourism suppliers in their relationships with large Japanese tour wholesalers and inbound opcrators in the Australian market. Conceptually the research contributes to the understanding of dependcncy in a cross-national tourism context; managerially, it offers insights into how local suppliers can successfully manage their relationships with Japanese wholesalers. [At.ticle copim available for. a fee frtm 7lie Haworlh Document Delivery Service: 1-800-342-9678, E-mail addivss: ge~iifo@hawor.th.cotn] ~~ Roger March is affiliated this article are available for a fee from The Haworth Document Delivery Service [I-800-342-9678, 9:OO a.m. -500 p.m. (EST).

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