This paper develops a general service sector model of repurchase intention from the consumer theory literature. A key contribution of the structural equation model is the incorporation of customer perceptions of equity and value and customer brand preference into an integrated repurchase intention analysis. The model describes the extent to which customer repurchase intention is influenced by seven important factors-service quality, equity and value, customer satisfaction, past loyalty, expected switching cost and brand preference. The general model is applied to customers of comprehensive car insurance and personal superannuation services. The analysis finds that although perceived quality does not directly affect customer satisfaction, it does so indirectly via customer equity and value perceptions. The study also finds that past purchase loyalty is not directly related to customer satisfaction or current brand preference and that brand preference is an intervening factor between customer satisfaction and repurchase intention. The main factor influencing brand preference was perceived value with customer satisfaction and expected switching cost having less influence.

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This article reports on an investigation into the validity of a widely used scale for measuring the extent to which higher education students employ active learning strategies. The scale is the active learning scale in the Australasian Survey of Student Engagement. This scale is based on the Active and Collaborative Learning scale of the National Survey of Student Engagement. The particular focus of the study was to investigate effects resulting from the addition of a small number of items to the active learning scale designed to capture some highly engaging, mostly online, activities. The items were developed in response to concerns that students studying in distance mode often report lower average scores on active learning scales than their on-campus counterparts. The additional items relate to activities such as working online with other students and faculty. The findings show that average scores on the Australasian Survey of Student Engagement/National Survey of Student Engagement scale increase significantly when the new items are included and that some differences between on-campus and distance education students narrow significantly. These findings have implications for the development of more robust and comprehensive instruments to measure active learning.

is Vice-Chancellor of Southern Cross University. He has published over 90 articles on a variety of management and marketing issues and edited two books. He has a particular focus on relationship marketing in his research. He is a mathematician, who with Adrian Payne, developed a mathematical model for measuring whether effort should be put into catching or keeping customers in the banking industry. ABSTRACTMarketing strategy in performing arts organisations has become particularly important in the increasingly competitive environment in which the arts operate. Since the late 1980s there has been a necessary shift in focus to audience development away from product development. This change in focus is being encouraged to ensure the long-term viability of performing arts organisations (PAOs) and micro-economic reform. While government reports have recommended strategies aimed at building audiencebased recognition, this is an expensive approach for many PAOs and does not produce shortterm returns. Little attention has been paid to building enduring relationships with existing audiences as a way of having a more dramatic impact on PAOs' long-term viability. This

ABSTRACT. We prove that a regular neighborhood of a codimension > 3 subcomplex of a manifold can be chosen so that the induced metric on its boundary has positive scalar curvature.A number of useful facts concerning manifolds of positive scalar curvature follow from this construction.For example, we see that any finitely presented group can appear as the fundamental group of a compact 4-manifold with such a metric. Outline of results.We give a new method for constructing complete Riemannian manifolds of positive scalar curvature and use it to continue the investigation of properties of positive scalar curvature.Our construction uses the idea that manifolds having spheres of dimension > 2 as "factors" will admit metrics of positive scalar curvature if the spheres can be made to carry sufficient positive curvature to dominate any negative curvature. Most of the known methods for constructing manifolds of positive scalar curvature employ this same idea. For example, any manifold of the form M x S2 can be given a warped-product metric of positive scalar curvature by suitably adjusting the radius of the S^-factor. Similarly, by deforming the standard metric on S3 -{point} in a small neighborhood of the point and using the S2-factor to carry positive curvature around the corner we can construct a complete metric of positive scalar curvature on R3. This same idea was used by Gromov and Lawson [GL] and Schoen and Yau [SY] in proving that codimension > 3 surgeries on a manifold of positive scalar curvature yields a manifold which also carries positive scalar curvature. In this paper we generalize the above techniques to cover any manifold formed as the boundary of a regular neighborhood of a subcomplex K of a manifold M. If the codimension of K > 3 this boundary looks locally like K x S2, and so should carry positive scalar curvature. THEOREM 1. Let M be an n-dimensional Riemannian manifold with a fixed smooth cell decomposition and K a codimension q > 3 subcomplex of M. Then there is a regular neighborhood U of K in M so that the induced metric on the boundary dU has positive scalar curvature.An easy consequence of this theorem is the following. This fact is interesting since it is generally believed that manifolds that are "large" in some sense should not admit metrics of positive curvature. Corollary 2