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Market orientation has been a foundation of corporate marketing strategy since the middle of the last century. There is a need for a broader conceptualization of market orientation and a new corporate marketing model is proposed: sustainable market orientation (SMO). Taking a macromarketing perspective, the new conceptualization proposes the use of three key sustainable development objectives in corporate marketing strategy; economic, social, and ecological sustainability. Corporate benefits from a SMO are discussed, a model for empirical testing is presented, and a range of research opportunities are discussed.

The new generation of gravitational waves detectors require unprecedented levels of isolation from seismic noise. This article reviews the seismic isolation strategy and instrumentation developed for the Advanced LIGO observatories. It summarizes over a decade of research on active inertial isolation and shows the performance recently achieved at the Advanced LIGO observatories. The paper emphasizes the scientific and technical challenges of this endeavor and how they have been addressed. An overview of the isolation strategy is given. It combines multiple layers of passive and active inertial isolation to provide suitable rejection of seismic noise at all frequencies. A detailed presentation of the three active platforms that have been developed is given. They are the hydraulic pre-isolator, the single stage internal isolator and the two-stage internal isolator. The architecture, instrumentation, control scheme and isolation results are presented for each of the three systems. Results show that the seismic isolation sub-system meets Advanced LIGO stringent requirements and robustly supports the operation of the two detectors.

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The ability to engage in visual co-orientation (VCO) is suggested by naturalistic observations of primates, but experimental comparisons of different species are lacking. This study compared the propensity of lemurs (Eulemur macaco) and macaques (Macaca arctoides) to engage in VCO, defined as turning to look in the same direction as another individual whose focus of attention changes. The macaques consistently showed VCO whereas the lemurs showed no such response. This species difference has implications for understanding the evolutionary origins of more advanced abilities that build upon VCO, such as shared visual attention and theory of mind.