Scandinavia is routinely cited as a global leader in corporate social responsibility (CSR) and sustainability. In this article, we explore the foundation for this claim while also exploring potential contributing factors. We consider the deep-seated traditions of stakeholder engagement across Scandinavia including the claim that the recent concept of ''creating shared value'' has Scandinavian origins, institutional and cultural factors that encourage strong CSR and sustainability performances, and the recent phenomenon of movement from implicit to explicit CSR in a Scandinavian context and what this may entail. In sum, we depict the state of the art in CSR and sustainability in Scandinavia. We intend for this to serve as a basis to help establish a globally recognized research paradigm dedicated to considering CSR and sustainability in a Scandinavian context.
In this article we clarify the historical roots of stakeholder theory to establish that a much larger role was played by Scandinavian thinkers in its development than is currently acknowledged. We show that important contributions to the stakeholder concept were being made by Eric Rhenman and his Scandinavian contemporaries in parallel to the contributions from the Stanford Research Institute (SRI) in the early 1960s and thereafter and thus are not a "historical trail" as they are currently labeled. Therefore we offer a significant modification to the historical narrative as presented in Strategic Management: A Stakeholder Approach (Freeman, 1984). These important Scandinavian contributions include the first publication and description of the expression "stakeholder" in management literature accessible to scholars throughout the world and the introduction of the first stakeholder map to the management literature. We use this occasion to consider potential relationships between these early Scandinavian contributions to the stakeholder concept with current practices of well-known Scandinavian companies. Through this we contend the evidence suggests relationships worthy of further considerations. We conclude by endorsing the expression "Scandinavian cooperative advantage" through which we intend to provoke increased attention from beyond Scandinavia. Cooperation between companies and their stakeholders is increasingly recognized as necessary for the social and environmental sustainability of world and the long-term profitability of companies where we contend inspiration for such cooperation may be prosperously drawn from Scandinavia.
PurposeThis paper describes the case of how the Danish beer manufacturer, Carlsberg, developed the Green Fiber Bottle as part of its sustainability program through an open innovation approach in collaboration with complementary partners. It thereby illustrates how a grand challenge associated with sustainability can be effectively addressed through open innovation and reveals the opportunities and challenges that emerge in that context.Design/methodology/approachThe paper summarizes some key elements of the case and, in particular, discusses some of the lessons learned, which can be further explored in future research, practice, and policy.FindingsThe case suggests a number of key issues that are relevant when attempting to address grand challenges, in general, and sustainability in the food and beverage (F&B) industry, in particular, namely: leveraging open innovation in the face of sustainability as a grand challenge; sustainability beyond a solid business case; opportunities and challenges in the face of new business models; the importance of early wins for addressing societal challenges for signals and scaling; and the importance of the Nordic context and long-term vision.Originality/valueThe case describes a recent (and to some extent still ongoing) initiative of how a particular F&B company has explored new approaches to developing its sustainability program. Therefore, it highlights some of the unique characteristics of this case. This paper also lays the groundwork for the establishment of “Sustainable Open Innovation” as a domain in its own right.
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