This chapter analyses the significance that tourists, on the one hand, and the business environment, on the other hand, lend to the concept of sustainable development in tourism. Starting from this point, the chapter highlights the characteristics of the sustainable development of tourism in the coastal areas of Black Sea. Sustainable development has been conceptualized by a set of four variables: economic, socio-human, ecological, and institutional-technological. The main results of the research show that both tourists and members of the business environment attach the greatest importance to the institutional-technological variable, focusing primarily on collaboration and communication between decision-makers and executives. Regarding the stakeholders, both tourists and the business community indicate local governance and central government as the main factors responsible for sustainable development. Following the research, a possible list of actions was proposed.
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