Posters are not only a media for publication and promotion, more than that, posters can be a medium of expression to express the aesthetic and ideological experiences of their creators. Shepard Fairey is a poster artist who is well known in the contemporary art world, especially street art. Shepard Fairey's works display ideas that are full of political and propaganda content. Shepard Fairey's posters feature many themes of peace, anti-war, gender issues, and themes of social criticism. The purpose of this study was to find the symbolic meaning contained in one of Shepard Fairey's works entitled "Guns and Roses". Fairey's work is interesting to study because it contains contents of social criticism and political propaganda which are currently attracting the world's attention. The study of Shepard Fairey's work was carried out using qualitative methods with Van Zoest's semiotic approach, namely syntactic, simantic, and pragmatic analysis approaches. The results of this study indicate that Shepard Fairey's poster entitled “Guns and Roses” contains political content that displays a lot of propaganda narratives. The icons and colors displayed in the posters contain a sign system correlation that is related to each other. Visually, Shepard Fairey's poster also has its own charm, both from the choice of colors, image icons, and the visual elements that make it up to have a distinctive character.
Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.
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