This research focuses on residents' perceptions of personal benefits from tourism, identifying not only the relationships between personal benefits from tourism and residents' attitudes toward tourism but also the nature of benefits associated with tourism. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that residents' perceptions of personal benefits from tourism were closely associated with their attitudes toward tourism in a positive direction. The significant contribution of this study falls on the recognition of noneconomic perspective of tourism benefits for residents in a community where tourism has not yet explicitly emerged. In particular, the data lend support for social exchange theory and improve its understanding in tourism investigations.

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Recreation, Event, and Tourism Businesses provides students with practical business concepts and content that link to the core principles of the RET field so they’ll be professionally prepared to deliver appropriate services. They’ll explore contemporary management practices while discovering the diverse career opportunities available in the RET industry. The following are other student-friendly features: • Tech Applications describe various specialized technologies and their applications to the RET industry. • Multinational case studies provide detailed analysis of recreation businesses, with discussions of start-up, services provided, marketing, revenues and costs, management challenges, and future plans. • Green Tips provide practical suggestions for making specific elements of an RET business more environmentally responsible. • Spotlight On sections highlight the profiles of successful entrepreneurs and their locations, backgrounds, and professional advice or plans for the future Recreation, Event, and Tourism Businesses also presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. A student or entrepreneur can use chapters in the book to develop sections of a business plan as a semester-long project or a serious business endeavor. The book’s business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It lays out important strategies for startinng a business and shares best practices based on successful RET businesses. The authors also share advanced management and marketing strategies based on their experience as business owners. The key concepts of liability, marketing, finance, and operational standards are not simply academic concepts but practices honed by the authors’ 20-plus years of experience in operating recreation and tourism businesses.

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