One hundred and fifty‐eight bankers, accountants and corporate lawyers, aged under 40 years, earning more than £50,000 annually and working in the City of London were questioned about their attitudes and behaviour in relation to charitable giving. A conjoint analysis of the respondents' preferences revealed strong predilections for certain types of charitable organisation; for ‘social’ rewards in return for donating (invitations to gala events and black tie dinners for example); and for well‐known charities with established reputations. ‘Planned giving’ whereby donors receive tax breaks and other financial incentives to donate (as increasingly practised in the USA) did not represent a significant inducement to give so far as this particular sample was concerned. Overall the results suggest that young affluent male City employees constitute a distinct market segment for charity fundraisers, with unique characteristics that need to be addressed when developing donor products. Copyright © 2004 Henry Stewart Publications
Two hundred members of the public were interviewed in high street and railway station locations in central London to ascertain the considerations that encourage them to donate generously to a disaster relief fund‐raising appeal. It emerged that the major fund‐raising triggers involved media representations of the indigency of aid recipients, portrayals of people helping themselves, and highly emotive advertising imagery. Although they were potentially patronising and demeaning to disaster victims, such depictions seemingly exerted powerful influences on donation decisions. Factors discouraging donations included media reports of unfair aid distributions, warfare or internal insurrection, and inefficiency in the relief operation. Combined fund‐raising efforts covering several organisations were viewed more favourably than individual charity initiatives. State endorsements of particular campaigns exerted little influence. Some but not all of the variables known to determine levels of donations to charity in general also explained the incidence of donations to disaster relief appeals. However, people with young children gave to disaster appeals more frequently than the rest of the sample, contradicting previous findings in the general (non‐disaster) charity fund‐raising area.
Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the concept and practice of reputation management as an area of activity separate and distinct from other aspects of PR. However, respondents expressed concerns about the existence of barriers to the implementation of reputation management programmes within client companies. The executives most likely to agree with the “academic” definition of corporate reputation were those whose consultancies offered a large number of reputation management services; who believed that the demand for these services was about to rise; and who clearly distinguished between reputational and general PR activities. Only a small percentage of the sample disagreed with the proposition that most innovations in the field of reputation management were attributable to practitioners rather than academics.
PurposeThe purpose of the paper is to establish the antecedents of changes in public attitudes towards the UK banking industry following the global financial crisis.Design/methodology/approachA questionnaire was administered to 1,066 people querying their attributions of blame for the crisis, attitudes towards the banking industry, levels of anger, knowledge of the crisis, degrees of moralistic trust, political orientations, prior perceptions of the banking industry's reputation, and whether they had personally suffered as a result of events. A structural equation model covering these matters was developed and estimated.FindingsA substantial deterioration in the favourability of public attitudes towards the banking industry seems to have occurred following the crisis. However, certain groups of respondents were much less critical of the industry's role in the crisis than were others.Research limitations/implicationsThe banking industry of just a single country was considered. Participants only commented on their attitudes towards the banking sector and not their actual banking behaviour.Practical implicationsCollectively, the banking industry needs to advertise the fact that failures on the part of public regulators played a critical role in the advent of the crisis. The industry should take joint action to influence the mass media's interpretations of the banking sector's current activities.Originality/valueThis was the first study to explore how members of the public interpret the post‐crisis identity and behaviour of the banking industry as a whole, rather than individual companies within it. The results contribute to knowledge concerning the determinants of attitude change vis‐à‐vis the banking sector and how customers might be segmented in terms of their perceptions.
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