Perbankan merupakan lembaga keuanganyang menghimpun dana dan menyalurkan kembalidana ke masyarakat dalam bentuk kredit. Banksebagaimana lembaga keuangan lain memiliki motifuntuk mendapatkan keuntungan yang dimana selaludihadapkan dengan adanya resiko, yang dikenaldengan istilah rasio NPL dalam dunia perbankan.Dalam penelitian ini menggunakan teknik AnalisisRegresi Linier Berganda dengan menggunakan alatbantu computer software program SPSS (StatisticProgram For Social Sciene) versi 21 yang menunjukkanpengaruh secara signifkan antara variabel bebas danterikat.Hasil dari penelitian ini menunjukkan secaraparsial infasi tidak berpengaruh signifkan terhadaprasio Non Performing Loan pada bank umum diIndonesia dan pada suku bunga BI berpengaruhnegatif signifkan terhadap rasio Non Performing Loanpada bank umum di Indonesia serta pada GrossDomestic Product berpengaruh positif signifkanterhadap rasio Non Performing Loan pada bank umumdi Indonesia. Sedangkan secara simultan infasi, sukubunga BI, dan Gross domestic Product berpengaruhsignifkan terhadap rasio Non Performing Loan padabank umum di Indonesia.
This development research aims to produce web media in the promotion of songket weaving empowerment products as a valid and practical promotional media using the ADDIE development model (analysis, design, development, implementation and evaluation) which is carried out at the Mardiah Songket Gallery in Muara Penimbung Ulu village. The data collection techniques used in this study were interviews and questionnaires. The result of this study is that web media in the promotion of songket weaving products that have a media validity level get a total value of 38 with a percentage of 95%, then the material gets a total value of 32 with a percentage of 80%, and the language gets a total score of 34 with a percentage of 94.4%. This songket weaving product empowerment promotional web has a practicality level of 95% which is very feasible. Based on the results of validation and implementation, it can be concluded that the development of web media in the promotion of songket weaving empowerment products is categorized as very valid or very feasible and practical.Keywords: web, promotion, empowerment
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