Advertising is the most effective media for promoting the products. Through advertising, the product marketing uses the language that is very likely to contain language styles with specific functions. This study aims to reveal the content and function of language style and its comparison in advertisements of three groups of drinks, namely tea, fruit juice, and milk, with a stylistic approach. The data is obtained by digital ethnography method and note-taking technique that is used to classify visual data and verbal data. Data analysis is carried out by interpreting verbal data and visual data based on a stylistic approach that is explored by using multimodal analysis. The results show that the tea advertisements contain idioms, rhetoric, figures of speech, language style based on structure and tone, and diction. Fruit juice advertisements contain denotative, rhetorical, figurative, and stylistic meanings based on tone. Milk advertisements contain rhetoric, figures of speech, figurative language based on structure and tone, as well as diction. Although they have their own quantity and quality, the language styles in the three products have the same functions, namely informing excellence; suggesting consumers; and branding the product.
This study aims to reveal historical facts, irony, and parody, the opposition between the center and the periphery, and contextualization of the short story "Istana Tembok Bolong" by Seno Gumira Ajidarma with the postmodernism theory of Linda Hutcheon. Methodologically, this research consists of data collection and data analysis. Data are collected by listening and noting the lingual units of short stories and literature studies. Data are analyzed by linking textual and contextual coherently. The results show that this short story uses two social historical facts about prostitution in Yogyakarta in 1970, namely ciblek, which is combined with Bong Suwung's prostitution. This amalgamation makes historical facts ironic and parody, not nostalgic. This is done to show the opposition between Mbak Tum (PSK) as the periphery and the community as the center. Mbak Tum is voiced, while society is deconstructed. Contextually, it is related to space hierarchy, resistance to street sex workers, and criticism of the state. For future researchers, it is recommended to explore the role and implications of social historical facts in this short story, considering that Seno often uses historical facts in his other short stories.Penelitian ini bertujuan untuk menguraikan fakta sejarah, ironi, dan parodi, oposisi antara pusat dan pinggiran, serta kontekstualisasi cerpen “Istana Tembok Bolong” karya Seno Gumira Ajidarma dengan teori posmodernisme Linda Hutcheon. Secara metodologis, penelitian ini terdiri atas pengumpulan data dan analisis data. Data dikumpulkan dengan menyimak-mencatat satuan-satuan lingual dari cerpen dan studi pustaka. Data dianalisis dengan mengaitkan antara yang tekstual dan yang kontekstual secara koheren. Hasil penelitian menunjukkan bahwa cerpen ini menggunakan dua fakta sejarah sosial mengenai prostitusi di Yogyakarta pada 1970, yaitu Ciblek, yang digabungkan dengan prostitusi Bong Suwung. Penggabungan itu menjadikan fakta sejarah bersifat ironis dan parodis, bukan nostalgis. Hal itu di-lakukan untuk menunjukkan oposisi antara Mbak Tum (PSK) sebagai pinggiran dan masyarakat sebagai pusat. Mbak Tum disuarakan, sedangkan masyarakat didekonstruksi. Secara kontekstual, hal itu berkaitan dengan hierarki ruang, resistansi PSK jalanan, dan kritik terhadap negara. Bagi peneliti berikutnya, disarankan untuk mengeksplorasi peran dan implikasi fakta sejarah sosial dalam cerpen ini mengingat Seno kerap menggunakan fakta-fakta sejarah dalam cerpen-cerpennya yang lain.
This study aims to identify linguistic forms as expressions of meaning and sociocultural reflection in the names of cafes in Malang Raya with an anthropological linguistic approach. This research is qualitative-quantitative. One hundred names as data were provided with look-note techniques, written texts, community artifacts, and digital ethnography, then classified according to the research problem. Data analysis was carried out using the distributional method; referential and ethnographic-domain equivalent methods; reflective-introspective methods and interpretations; and descriptive statistics. The results of the analysis are presented formally and informally. Based on the research results, linguistic forms include changes in phonemes, adaptations, walikan language, substitutions, contractions, and assimilation at the phonological level; language codes, contractions, abbreviations, affixations, and compound words at the morphological level; and Explain-Explained phrases and Explained-Explain phrases at the syntactic level. The names refer to the domains of social environment, time orientation, activity, management identity, geography, biotic, character, expression of love, nature, pointer, complement, and astronomy. These names reflect socio-political changes, public space, third-wave coffee discourse, market share, lifestyle, identity, affiliation, and cinema hegemony.
Wabah penyakit atau dalam bahasa Jawa disebut pageblug tidak hanya terjadi pada masa pendemi Covid-19 ini. Pada abad XIX pernah terjadi pageblug. Akan tetapi, penanganannya pada saat itu banyak yang menganggapnya sebagai "perilaku irasional." Artikel ini bertujuan untuk mengkaji peristiwa pageblug di Vorstenlanden atau wilayah kekuasaan kerajaan pada abad XIX dengan memakai perspektif sejarah lokal. Dengan metode sejarah, diketahui bahwa pageblug adalah kondisi nestapa yang disebabkan oleh wabah penyakit seperti kolera yang memakan banyak korban jiwa dan menimbulkan kepanikan di tengah masyarakat. Dalam alam pemikiran irasional, pageblug dipahami sebagai ulah setan dan Nyai Ratu Kidul. Sementara itu, dalam pemikiran logis kala itu, wabah dipicu oleh perubahan musim kemarau yang berkepanjangan yang pada saat itu perkara perilaku sehat masyarakat belum mengemuka. Penduduk menyikapi pageblug dengan aneka tindakan irasional, misalnya mandi dan minum air kolam yang dipakai mandi oleh raja. Mereka juga mempercayai obat kolera berbahan rumput teki yang diberikan oleh Sunan Lawu. Dengan ilmu titen atau pengalaman empiris tersebut, mereka membuktikan bahwa unsur alam itu dapat menghalau pageblug, tanpa harus pergi ke dokter yang jumlahnya terbatas pada abad XIX.
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