This research paper explores the role of business incubators in higher education at a university in West Java, focusing on the review of supporting and barrier factors. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The findings highlight the importance of supporting factors such as access to resources, mentoring and expertise, networking opportunities, and funding support. Conversely, barrier factors include lack of funding and resources, limited access to mentoring and expertise, ineffective networking opportunities, institutional and policy constraints, and cultural and societal factors. The study provides valuable insights into optimizing the role of business incubators in higher education, emphasizing the need for adequate resources, effective mentoring, networking opportunities, supportive policies, and a favorable entrepreneurial culture.
An organization is a place or place to collect ideas, thoughts, and even ideas to achieve a goal that is designed together. In this case, it is necessary to have internal communication between members of the organization itself. It is also necessary to disseminate information to audiences in an effective way so that the message conveyed can be received easily. In a village, a community organization becomes a beacon for residents in fostering and developing to realize organizational goals. Here the ability to speak in public (public speaking) is needed so that the message conveyed can be well received. Therefore, organizing public speaking training (public speaking) so that members of the organization are accustomed to speaking in public properly so that the intended message can be easily understood without any misunderstandings.
Bukalapak is one of the E-commerce companies in Indonesia. From the owner of a local shopping brand through its own group which was founded in 2010. Bukalapak's net income in the 2017-2021 period fluctuated and at the end of 2021, it decreased significantly. The purpose of this study was to determine the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on Purchase Decisions at the Bukalapak Marketplace in Bandung City. The research method used was quantitative methods with descriptive and verification approaches. The types of data used are primary and secondary data sources. The sampling technique used is purposive sampling with a sample size of 100 respondents. The descriptive results show that Purchase Decision, Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality show the poor category. The results of the Coefficient of Determination Simultaneously the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on purchasing decisions is 74.5%, the remaining 25.5% is influenced by other factors and hypothesis testing shows that Social Media Marketing partially has a significant effect on decisions. Purchases with a Sig value of 0.035 < 0.05, Electronic Word Of Mouth partially has no significant effect on purchasing decisions with a Sig value of 0.064 > 0.05, and E-Service Quality partially has a significant effect on purchasing decisions. Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality simultaneously have a significant effect on Purchase Decisions with a Sig value of 0.000 <0.05
Communication is an important marketing techniques in promoting alternative treatment, products and services since years a go people have interact through communication serve the needs of basic human, of interacting the act of conveying information to another individual to influence the, , opinion or their behavior, either directly or indirectly through. mediaWith the use of communications technology, people now can communicate more efficient not only with those who live nearby but also across great distances by storing and send a message or information. The technologies used in communication is a tool , the structure of the organization , and social norm faced by people when gather , process , and exchange information with others .Platform social media that is ideal for marketing communications one of them is instagram .In their aromaterapisehat use instagtam with account names @ aromaterapisehat , and communication marketing that he did. This study attempts to find out how the role of marketing communications digital alternative medicine aromatherapy to increase consumer confidence. Methods used in this research is qualitative whose aim is to explore in depth a phenomenon. The result of digital communication marketing research is done by a aromaterapisehat excellent in used by the digital media instagram to communicate all kinds of information and knowledge about products they sell aromaterapi so consumers easy understand about all sorts of the advantages and disadvantages of and how to benefit from the product of a most aromaterapisehat and true.
West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
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