Surveillance of injuries in production agriculture is necessary to inform stakeholders about workplace hazards and risks in order to improve and advance injury prevention policies and practices for this dangerous industry. The most comprehensive fatal injury surveillance effort currently in the United States is the Bureau of Labor Statistics (BLS) Census of Fatal Occupational Injuries (CFOI), which covers occupational fatalities in all U.S. industries, including production agriculture. However, this surveillance does not include many categories of fatalities that occur during agricultural work or on production agriculture worksites. To better capture the human cost of production agriculture, the authors of this paper call for the collection of additional data with a broader scope that supplements, not replaces, the current CFOI. This paper describes challenges in surveillance, highlights key procedural gaps, and offers recommendations for advancing national surveillance of fatal traumatic injuries associated with production agriculture.
Deferred grazing is a commonly used tool to manage feed surpluses. The effect of deferred grazing on pasture nutritive value and productivity was quantified in a split-paddock trial on three hill country farms in Waikato and Bay of Plenty from October 2018 until May 2020. Livestock were excluded from the deferred pasture between mid-October 2018 and March 2019. Thereafter, both treatments were rotationally grazed in common with cattle or sheep depending on the farm. Total annual dry matter production was 15% greater in the deferred than grazed treatment for the 12 months after deferring (8.9 vs 7.7 t DM/ha, P<0.05). Metabolisable energy (ME) values at the end of the deferred period were lower in the deferred than grazed treatment (P<0.01) but similar in both treatments thereafter. The content of legumes other than white clover (Trifolium repens) was higher in deferred than grazed pastures in spring 2019 on one of the farms (treatment × farm interaction P<0.05). Ground cover of perennial ryegrass was greater and the area of bare ground smaller, in the deferred than grazed treatment on three of five occasions from after the beginning of the deferred period until up to 8 months after deferring (P<0.05). There was no difference between treatments in decomposition and stabilisation of organic matter (P>0.05). The topsoil water content was higher in the deferred than grazed treatment for 12 months after deferring. In comparison to regular grazing between October and March, deferred pastures provided drought feed in autumn 2019. Pasture productivity was increased after the deferred period without negative impacts on ME.
Background
Social media platforms have experienced unprecedented levels of growth and usage over the past decade, with Facebook hosting 2.7 billion active users worldwide, including over 200 million users in the United States. Facebook users have been underutilized and understudied by the academic community as a resource for participant recruitment.
Objective
We performed a pilot study to explore the efficacy and cost-effectiveness of Facebook advertisements for the recruitment of an online agricultural health and safety survey.
Methods
We undertook a 1-week advertising campaign utilizing the integrated, targeted advertising platform of Facebook Ads Manager with a target-spending limit of US $294. We created and posted three advertisements depicting varying levels of agricultural safety adoption leading to a brief survey on farm demographics and safety attitudes. We targeted our advertisements toward farm mothers aged 21-50 years in the United States and determined cost-effectiveness and potential biases. No participant incentive was offered.
Results
We reached 40,024 users and gathered 318 advertisement clicks. Twenty-nine participants consented to the survey with 24 completions. Including personnel costs, the cost per completed survey was US $17.42. Compared to the distribution of female producers in the United States, our advertisements were unexpectedly overrepresented in the eastern United States and were underrepresented in the western United States.
Conclusions
Facebook Ads Manager represents a potentially cost-effective and timely method to recruit participants for online health and safety research when targeting a specific population. However, social media recruitment mirrors traditional recruitment methods in its limitations, exhibiting geographic, response, and self-selection biases that need to be addressed.
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