Set/reset (Martin, 1986) hypothesis that contrast demands more cognitive effort than does assimilation was examined. In Exp. 1, the impressions of distracted Ss showed assimilation toward blatantly primed concepts, whereas the impressions of nondistracted Ss showed contrast. In Exp. 2, Ss told that their ratings would be lumped into a group average showed assimilation, whereas Ss told that their ratings would be examined individually showed contrast. In Exp. 3, the impressions of Ss low in need for cognition showed assimilation, whereas the impressions of Ss high in need for cognition showed contrast. Exp. 1 also showed that the results were not due to differences in recall of the target information, and Exp. 3 showed that the results were not due to differences in recall of the priming stimuli. Together, the results suggest that the processes involved in contrast demand more cognitive effort than do the processes involved in assimilation.

The self-evaluation maintenance (SEM) model was originally developed to integrate distinct literatures on the potential positive and negative consequences for the self of being outperformed by others. Because close others are of particular importance for both of the basic processes thought to underlie the SEM model, committed heterosexual relationships provide an area in which relatively robust SEM effects should occur. In keeping with the expectation that SEM effects would be present among committed, heterosexual, married couples, the current series of studies demonstrated (a) that experimental manipulations of SEM processes influenced the behavior of married couples, (b) that patterns of couple outcomes conformed to predictions derived from the SEM model, and (c) that SEM effects accounted for inaccurate perceptions of partner needs. Expressions of positive and negative feelings and the nature of affectional exchange are clearly important in understanding relationship quality. However, given that human pair bonding may carry a wide range of personal and economic consequences, it seems inevitable that performance considerations will play some role in evaluations of relationships and in their development. Indeed, "working well together" is an aspect of satisfaction often assessed directly

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