This study investigates the underdeveloped area of event portfolios in an attempt to fill a gap in the existing literature. This research article examines strategic positioning of events and the critical role they play in local development. To understand this, a case study design was performed in a medium-sized city in Canada. The purpose of the study was to determine how the city has used sport events for broader local development and enhancement of the civic brand. Interviews with local city actors and document analyses were used to further understand the strategies within the community. The results show that although a city may possess the necessary portfolio components as per Ziakas & Costa (2011), it is essential that there is a strategy that bridges the pieces of the portfolio for sustainable development. Consequently, we found that sequencing, or the strategic timing of events and political grounds, played a crucial role in this process.
Ferguson, Missouri became the center of the nation's attention when an unarmed African American teenager was killed by a Caucasian police officer. Civic unrest continued for weeks. The aim of this study was to learn how older adults experienced the social unrest. Ten focus groups were conducted with 73 participants. Eight themes were identified. Issues related to safety were most commonly discussed. Participants reported a breakdown in intergenerational communications and expressed a desire for more exchange. Findings are being discussed with relevant organizations to increase the involvement of older adults in on-going community development efforts and to provide opportunities for intergenerational dialogue.
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