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In this article, I examine a transnational advocacy network opposed to the introduction of genetically modified crops and supportive of organic agriculture in India. I argue that this network illustrates some of the consequences of ‘upward oriented linkages’, in which professional NGO brokers focus on constructing relationships with other professional or elite partner bodies such as donor organizations, global retailers and the English language media. The ‘upside‐down’ tree that results has roots pointing upwards to global partners and to domestic elite actors but is less responsive, and less tightly bound, to mass organizations and to its purported non‐elite constituency of marginal farmers. I make this case through a methodological approach I term ‘organizational ecology’ in which I explore the idea of NGO based advocacy organizations as filling ‘niches’ in the larger political ecology of rural India and within this ‘ecology’ forming symbiotic connections to other organizations.

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Genetically modified organisms (GMOs) have been at the centre of passionate debates in recent years, about their safety, their political economic impact and arguably as a litmus test for broader discourses about development. In India, this debate, focusing on Bt cotton, and more recently on Bt eggplant (brinjal), has been particularly vociferous. This article adds context to the debate by showing how rival perspectives on the role of GMOs in economic development have found differing channels of influence and support, many of them transnational in nature. Drawing on interviews with participants in India, from all sides of the argument—non-governmental organizations (NGOs), research, private and governmental sectors—this article argues that a ‘third’ perspective on the introduction of GMOs, that of ‘equitable development’, has been eclipsed by the transnational resources and media presence of both ‘pro’ and ‘anti’ stances. This article therefore aims to link the study of transnational advocacy with the political economy of development, a link which has not been apparent in much recent literature on advocacy networks.

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