ABSTRACT:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: To identify the feasibility of implementation of AR in a telecommunications company. Methodology: We used qualitative research, descriptive through documentary research of secondary data.
Results:The investment for the use of AR only the store operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers
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