Few studies have examined the more nuanced experiential facets of self-conscious emotion from a cross-cultural perspective. The present study’s aim was to investigate shame and embarrassment experiences in relation to shame logics (or appraisals), shame antecedents and intensity across cultures in Australia and Japan, drawing on Fessler’s Dual Logics Model of Shame ( Fessler, 2004 ), and applying a new instrument (The Self-Conscious Emotion Questionnaire). There were 157 participants from two cultures, Japan (75) and Australia (82) who completed both paper-based and web-based questionnaires. Previous findings showing a higher experienced shame intensity found in Japan were corroborated across all shame and embarrassment logics. While the logic of ‘norm non-conformity’ was the strongest logic in both cultures, the logic of ‘status lowness’ was prominent in Japan but not Australia, and the novel logic of ‘broken positive assumptions about the self’ was prominent in both cultures. Shame in Japan appeared to be stronger with an introspective ‘eyes of self’ but explicitly described trigger, whereas in Australia, it was more publicly ‘eyes of other’ and implicitly induced counter to some expectations. Findings support the Self-Conscious Emotion Questionnaire as an instrument for exploring nuanced aspects of self-conscious emotion in cross-cultural research and lend support to a novel third logic of ‘broken positive assumptions about the self’ in both Australian and Japanese samples.
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