United Arab Emirates has grown in great leaps as a country which can claim very high achievements in different sectors of economy such as real estate, education, banking, retail, trading, telecommunications, airline and tourism, as well as in many other spheres. Complementing these developments, is a large of advertisement activities which are aimed at attracting and retaining customers who are very diverse in nature. The advertisement industry hence is booming as the competition between companies is getting more and more aggressive. It is safe to conclude that with so many advertisements, competing for the attention of the young Emirati population as well as the working expat community, there is significant pressure on advertisement agencies to make their advertisements more captivating. This may be leading to an exaggeration of values that the organization can give through their products and services, and may use language that may become just more memorable than accurate (Al Tamimi, 2013). As in the other countries, there is self-regulation for advertising in UAE, but there is also complex set of regulations that incorporate different laws. This paper is an attempt to explore the methods and processes adopted by advertising agencies or organizations that create advertisements, to ensure compliance with these laws. The study used interviews with officials of advertising agency and government organisations which control advertisements, such as the ministry of information and municipality sections dealing with advertisements, to understand the processes and methods of ensuring governance in advertising. The study adds value to the existing knowledge of advertisement governance and gives insights into the UAE perspective.
Growth of e-commerce activities are keeping up pace with the rapid progress in the development and availability of internet. However, the availability of internet technology and its penetration does not automatically imply consumer preference of online shopping. This study aims to examine the factors influencing the decisions of consumers for engaging in online shopping in the context of UAE, and inquires whether the prevalence of mall culture has an impact on the online shopping adoption by consumers. The Technology Acceptance Model (Davis 1989) was used to assess consumer perceptions and intentions towards online shopping. Data was collected through online surveys using convenience sampling method. From the analysis of sample data, there is sufficient evidence to conclude that online shopping is still not very popular in the UAE as residents prefer to do shopping in malls. The findings of the study are relevant to the e-commerce retail entities operating in countries where the mall culture is an important influence in the retail scenario, as this will help them in formulating their strategy to accommodate the shopping preferences of both online and in-store customers. The impact of the COVID-19 pandemic is also considered on the objectives and findings of the study.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.