Visual search involves the matching of visual input to a "search template," an internal representation of task-relevant information. The present study investigated the contents of the search template during visual search for object categories in natural scenes, for which low-level features do not reliably distinguish targets from nontargets. Subjects were cued to detect people or cars in diverse photographs of real-world scenes. On a subset of trials, the cue was followed by task-irrelevant stimuli instead of scenes, directly followed by a dot that subjects were instructed to detect. We hypothesized that stimuli that matched the active search template would capture attention, resulting in faster detection of the dot when presented at the location of a template-matching stimulus. Results revealed that silhouettes of cars and people captured attention irrespective of their orientation (0°, 90°, or 180°). Interestingly, strong capture was observed for silhouettes of category-diagnostic object parts, such as the wheel of a car. Finally, attentional capture was also observed for silhouettes presented at locations that were irrelevant to the search task. Together, these results indicate that search for familiar object categories in real-world scenes is mediated by spatially global search templates that consist of view-invariant shape representations of category-diagnostic object parts.

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An imbalance between top-down and bottom-up processing on perception (specifically, over-reliance on top-down processing) can lead to anomalous perception, such as illusions. One factor that may be involved in anomalous perception is visual mental imagery, which is the experience of "seeing" with the mind's eye. There are vast individual differences in self-reported imagery vividness, and more vivid imagery is linked to a more sensory-like experience. We, therefore, hypothesized that susceptibility to anomalous perception is linked to individual imagery vividness. To investigate this, we adopted a paradigm that is known to elicit the perception of faces in pure visual noise (pareidolia). In four experiments, we explored how imagery vividness contributes to this experience under different response instructions and environments. We found strong evidence that people with more vivid imagery were more likely to see faces in the noise, although removing suggestive instructions weakened this relationship. Analyses from the first two experiments led us to explore confidence as another factor in pareidolia proneness. We, therefore, modulated environment noise and added a confidence rating in a novel design. We found strong evidence that pareidolia proneness is correlated with uncertainty about real percepts. Decreasing perceptual ambiguity abolished the relationship between pareidolia proneness and both imagery vividness and confidence. The results cannot be explained by incidental face-like patterns in the noise, individual variations in response bias, perceptual sensitivity, subjective perceptual thresholds, viewing distance, testing environments, motivation, gender, or prosopagnosia. This indicates a critical role of mental imagery vividness and perceptual uncertainty in anomalous perceptual experience.

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