In the modern customer‐centred era, customer value is a strategic weapon in attracting and retaining customers. Delivering superior customer value has become a matter of ongoing concern in building and sustaining competitive advantage by driving customer‐relationship‐management (CRM) performance. However, related studies are rather divergent, the key dimensions of customer value remain unclear, and there is no agreement on the evaluation of CRM performance. This paper develops an integrative framework for customer value and CRM performance based on the identification of the key dimensions of customer value. Emphasising the customer equity‐based view, the paper explores the decomposed effects of customer value on CRM performance in terms of relationship quality and customer behaviours. In doing so, a structural equation model is developed using the partial least square method supported by an empirical investigation of customers in China.
Purpose -Innovation is becoming the key approach for firms to achieve sustainable competitive advantages. The purpose of this paper is to examine whether government public R&D subsidies have a positive impact on firms' private R&D investment (RDI) under globalization; this paper also investigates the impact of international trade on firms' private RDI in China. Design/methodology/approach -The paper empirically tests the government support and international trade on firms' private RDI. An online survey was conducted as well as collaborated with the Department of Science and Technology of Zhejiang Province in 2006. The sample was obtained from more than 1,000 firms in high-tech industries in Zhejiang province, and covers the year 2003-2005. Linear regression was used for the firm-level estimations. Findings -The empirical results indicate that public R&D subsidies and disembodied technology imports positively and significantly impact on firms' private RDI, while non-high-tech product exports and embodied technology imports do not have positive effects. Moreover, the results show that high-tech product exports are positively associated with firms' private RDI but not significantly. Originality/value -The paper's findings extend the existing understanding of the determinants of firms' RDI in less developed countries, such as China. Moreover, unlike most extant studies, the authors investigate different types of exports and imports and their impacts on firms' RDI, respectively.
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