This paper focuses on the results of the research carried out to determine the incidence of Fair Trade as a factor in reducing the poverty of small cocoa producers in the province of Los Rios, Ecuador. It also aimed to ascertain if there are guaranteed aid that will grant them a more direct access to the market for their products, under fairer and more equitable conditions. A mixed research design was used in the study. The qualitative activity was focused on observation, interviews, compilation of documents, registers, materials, and exchanges developed with cocoa producers to collect the information and know their criteria and opinions on the conditions and standard of living. This, however, was carried out from a quantitative point of view. The greatest amount of information was achieved through a structured survey with the application of a multivariate option questionnaire applied to a sample of 177 farmers. The main results obtained revealed that Fair Trade is a key element in reducing poverty levels as long as it is a fundamental part of the territorial development plans of Decentralized Autonomous Governments at all levels. Also, trade unions provide real support to farmers and they also assert their claims using a more continuous use of development premiums, adjustment of minimum guaranteed prices, and pre-financing.

Entrepreneurship, over the last 20 years, has been of vital importance throughout the world. Also, many educational institutions have been concerned with creating careers in these areas, especially when a serious research such as the GEM was followed due to several years of entrepreneurship activity. Many countries have sought to promote the entrepreneurial spirit through actions aimed at providing training, incentive for business start-ups, and financing. This, however, is based on the fact that entrepreneurship is considered as the motor of a country's development, especially in times of crisis. In Ecuador, entrepreneurship plays an important role in the generation of employment, investment, production, consumption, and income for the state. These roles are attributable to the fact that Ecuador is a country where entrepreneurship is generated by opportunity and necessity. The present research is of a bibliographical character since it uses documents which were based on statistical information and other sources in which the situation of the enterprise was analyzed. Analytical method was used to obtain real information based on observation and analysis. It is also based on the inductive part of a particular situation. In general, it derives knowledge that are proposed. The deductive method starts from general data and through logical reasoning, it comes to a particular consideration and conclusion. The objective of the research is to analyze the beginning of entrepreneurship in the current situation in Ecuador. Keywords: Entrepreneurship, business, finance ResumenEl emprendimiento durante los últimos 20 años ha tenido una vital importancia en todo el mundo, por lo cual muchas instituciones de educación se han preocupado en crear carreras en estos temas, más aún cuando