The Covid-19 pandemic that has hit the world, including Indonesia, has forced the government to take policies to prevent the spread of this deadly virus. One of the efforts is socialization to gain people's awareness to keep their distance and stay home. One of the media that can be used for this purpose is Twitter. However, even socialization efforts have been carried out, the spread of Covid-19 cases still has not yet decreased. Many aspects have to be evaluated to fix the situation. One of them is to evaluate the level of community compliance compared to the spread of Covid-19. This study aims to determine the level of community compliance to stay at home and its correlation with the number of positive cases of Covid-19 in Indonesia. This study takes the data from the tweets of the Indonesian people. The algorithms used are logistic regression and random forest combined with the ensemble algorithm, namely bagging. Twitter data taken are those that contain the word covid19, tetapdirumah, stayathome, mudik, psbb; location in Indonesia within a period of March 3 rd to July 7 th 2020. The data obtained from 705 tweets shows that noncompliance community has increased starting mid-June 2020 which is in line with the increasing data trend on the Covid-19 cases in Indonesia.
Abstrak – Pemasaran digital atau digital marketing merupakan metode memperkenalkan produk atau barang dengan cara memanfaatkan teknologi informasi sehingga produk yang dijual dapat di lihat seluruh orang di dunia. Metode ini juga berguna untuk pelaku usaha dalam membuat pemasran tepat sasaran karena target pasar sesuai dengan profile konsumen, kebutuhan konsumen, keinginan konsumen dan kebiasaan konsumen. Peran digital marketing dapat mempengaruhi kebiasaan konsumen untuk berbelanja, dengan adanya digital marketing konsumen yang mengakses dunia maya dapat melihat produk yang dipasarkan dan mempengaruhi keputusan membeli konsumen. Tujuan dari penelitian Analisa Pengaruh Konten Digital Marketing Dalam Meningkatkan Penjualan Industri Kuliner adalah mengetahui pengaruh konten digital untuk sosial media dan pengaruh dari digital marketing, terhadap penjualan di industri kuliner yang menjadi objek penelitian yaitu pok-pok chicken Yogyakarta, Sego Ambyar dan Relasi Coworkingspace dengan. Penelitian ini dilakukan dengan mengamati data penjualan konsumen dan respon konsumen terhadap promo yang dilakukan dengan media digital. Hasil penelitian berupa analisa pengaruh digital marketing dan konten digital terhadap penjualan khususnya di Pok-Pok Chicken Cabang Hartono Mall, Sego Ambyar dan Relasi Coworkingspace. Selain itu Penelitian ini akan memberikan rekomendasi dan saran yang berasal dari analisa pengaruh digital marketing dan konten digital. Variable Penelitian yang digunakan adalah E-WOM (Electronic Word Of Mounth) Kata Kunci: EWORM, Konten Digital, dan Pemasaran Digital
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