Healthy life style has become a choice in the society especially in the big city where people tend to aware about the importance of consuming healthy food and implement healthy life style. This condition has a positive impact for those who run the business in food and beverage business especially with healthy food approach. Nowadays, smartphone or tablet already becomes part of people life that cannot be separated in daily activity. Driven by healthy life style and technological life style, 3 Skinny Minnies appears to be one of the player in providing healthy food to its customer and utilizing social media as distribution channel such as Instagram to promote their product. In promoting healthy life style by providing healthy food, 3 Skinny Minnies consistently utilize celebrity endorsement to become content of Instagram feeds. This research analyzes the effectiveness of celebrity as endorser in influencing purchase intention by attitude toward the brand using quantitative approach which, the primary data were collected from the respondents through online questionnaire. There were 274 respondents as a sample size of the research and through validity and reliability analysis that processed by statistical software using factor analysis and structural equation modeling. Based on the data analysis, it is found that celebrity endorsement has low influence on purchase intention even though the attitude toward the brand has significantly influence the customer. Hence, attitude toward the brand in this case has a direct influence on purchase intention. Thus, in order to win the competition, it is important to improve the way 3 Skinny Movies in promoting the products, so that the activities will be more effective in generating revenue.

Entrepreneurship ecosystem development is new concept to support entrepreneurship education in higher education institution. The objective of this research is to analyze the relevance between entrepreneurship education and university environment to encoura ge student entrepreneurial intention in higher education institution. Higher education institution is university or higher institution in West Java, Indonesia, that have business faculty or entrepreneurship subject in their study of program, also supportin g by conducive environment that liven up entrepreneurial activity. The population of the research are students in University/Institution in surrounding West Java Area that already learned entrepreneurship subject and operated business simulation in real wo rld. Quantitative method by survey is used for this research. Data collection is using questionnaire with likert scale 1 - 7. Structural Equation Modelling (SEM) is use to analyze data to justify the significancy of the model. The novelty of this research is to see the relationship between entrepreneurial education and campus environment toward student entrepreneurial motivation and intention as one holistic system that influence each other. Also, the results of this research can be used to development repreneurial higher education institution ecosystem model in Indonesia

Healthy life style has become a choice in the society especially in the big city where people tend to aware about the importance of consuming healthy food and implement healthy life style. This condition has a positive impact for those who run the business in food and beverage business especially with healthy food approach. Nowadays, smartphone or tablet already becomes part of people life that cannot be separated in daily activity. Driven by healthy life style and technological life style, 3 Skinny Minnies appears to be one of the player in providing healthy food to its customer and utilizing social media as distribution channel such as Instagram to promote their product. In promoting healthy life style by providing healthy food, 3 Skinny Minnies consistently utilize celebrity endorsement to become content of Instagram feeds. This research analyzes the effectiveness of celebrity as endorser in influencing purchase intention by attitude toward the brand using quantitative approach which, the primary data were collected from the respondents through online questionnaire. There were 274 respondents as a sample size of the research and through validity and reliability analysis that processed by statistical software using factor analysis and structural equation modeling. Based on the data analysis, it is found that celebrity endorsement has low influence on purchase intention even though the attitude toward the brand has significantly influence the customer. Hence, attitude toward the brand in this case has a direct influence on purchase intention. Thus, in order to win the competition, it is important to improve the way 3 Skinny Movies in promoting the products, so that the activities will be more effective in generating revenue.

The purpose of this study is to find out the influence of product quality, perceived value, price fairness, Electronic Word of Mouth (EWOM) and satisfaction towards repurchase intention at Xing Fu Tang. This study uses quantitative method with 7-point Likert-scale with 1 represent strongly disagree and 7 represent strongly agree. Questionnaires were spread online and collected 303 sample size using purposive sampling method. The respondents are people who had tasted Xing Fu Tang and lived in Greater Jakarta, Indonesia. The findings indicate that product quality, perceived value, price fairness, and EWOM positively influence satisfaction and satisfaction positively influence repurchase intention, while EWOM does not influence repurchase intention. This study’s dimensions are adapted from various previous study and come from various countries and industries to create new finding in food beverage industry mainly bubble drink seller especially Xing Fu Tang. The findings suggest that Xing Fu Tang pay more attention to the product quality. Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, nilai yang dirasakan, kewajaran harga, Electronic Word of Mouth (EWOM) dan kepuasan terhadap niat beli ulang pada Xing Fu Tang. Penelitian ini menggunakan metode kuantitatif dengan skala Likert 7 poin dengan 1 mewakili sangat tidak setuju dan 7 mewakili sangat setuju. Kuesioner disebarkan secara online dan dikumpulkan sebanyak 303 sampel dengan metode purposive sampling. Respondennya adalah orang-orang yang pernah mencicipi Xing Fu Tang dan tinggal di Jabodetabek, Indonesia. Hasil penelitian menunjukkan bahwa kualitas produk, nilai yang dirasakan, kewajaran harga, dan EWOM berpengaruh positif terhadap kepuasan dan kepuasan secara positif mempengaruhi niat pembelian ulang, sedangkan EWOM tidak mempengaruhi niat pembelian ulang. Dimensi penelitian ini diadaptasi dari berbagai penelitian sebelumnya dan berasal dari berbagai negara dan industri untuk menciptakan temuan baru dalam industri makanan minuman terutama penjual bubble drink khususnya Xing Fu Tang. Temuan menunjukkan bahwa Xing Fu Tang lebih memperhatikan kualitas produk.

No abstract