No abstract

Verifying different sensory modality properties for concepts results in a processing cost known as the modality-switch effect. It has been argued that this cognitive cost is the result of a perceptual simulation. This paper extends this argument and reports an experiment investigating whether the effect is the result of an activation of sensory information which can also be triggered by perceptual linguistically described stimuli. Participants were first exposed to a prime sentence describing a light or a sound’s perceptual property (e.g., “The light is flickering”, “The sound is echoing”), then required to perform a property-verification task on a target sentence (e.g., “Butter is yellowish”, “Leaves rustle”). The content modalities of the prime and target sentences could be compatible (i.e., in the same modality: e.g., visual–visual) or not (i.e., in different modalities). Crucially, we manipulated the stimuli’s presentation modality such that half of the participants was faced with written sentences while the other half was faced with aurally presented sentences. Results show a cost when two different modalities alternate, compared to when the same modality is repeated with both visual and aural stimuli presentations. This result supports the embodied and grounded cognition view which claims that conceptual knowledge is grounded into the perceptual system. Specifically, this evidence suggests that sensory modalities can be pre-activated through the simulation of either read or listened linguistic stimuli describing visual or acoustic perceptual properties.

This paper investigates three main formats for reason-for-calling invitations in Italian telephone calls and shows that these invitation formats are designed to include an informing/descriptive component and a requesting component. These two elements are encoded and foregrounded differently in the design of each format, constructing diverse ways to name, refer to or describe the social occasion that recipients are invited to attend and different ways of requesting the invitees to state their commitment to participate. Our findings provide evidence that, by using one of the three formats, speakers are able to tailor the invitation to the different contextual conditions in which they and their recipients may be when the invitation is made, as well as to the circumstances of the social event, with the inviters often displaying caution in extending the invitation. This paper also investigates the types of constraints on the degree of commitment from the invitation recipient that each format entails, offering a contribution to study preference organization in first actions.

Social distancing and isolation have been imposed to contrast the spread of COVID‐19. The present study investigates whether social distancing affects our cognitive system, in particular the processing of different types of brand logos in different moments of the pandemic spread in Italy. In a size discrimination task, six different logos belonging to three categories (letters, symbols, and social images) were presented in their original format and spaced. Two samples of participants were tested: one just after the pandemic spread in Italy, the other one after 6 months. Results showed an overall distancing effect (i.e., spaced stimuli are processed slower than original ones) that interacted with the sample, revealing a significant effect only for participants belonging to the second sample. However, both groups showed a distancing effect modulated by the type of logo as it only emerged for social images. Results suggest that social distancing behaviors have been integrated in our cognitive system as they appear to affect our perception of distance when social images are involved.

No abstract